Freelancer profile translated to English.
Back to original languageAbout Audrey
I support startups and SMEs in retail and store networks that need a technical right-hand person capable of understanding their business challenges. 🤝
With 15 years of experience, including strong specialization in retail, I build robust digital assets designed to last. I integrate generative AI into my workflow and the projects I deliver — to go faster and create more value. 🎯
🏪 MY SECTOR
Retail, franchising, store networks, e-commerce. I understand the challenges of the sales floor: customer experience, multi-site management, and tools for field teams.
WHY ENTRUST ME WITH YOUR PROJECT?
• Retail Architecture: Secure NestJS structures — point of sale management, store network oversight. 🔐
• Frontend: Fast and SEO-friendly Nuxt / Vue.js interfaces, adapted for retail back-offices. ⚡
• AI & Automation: LLM integration, business prompts, workflow automation — report generation, product recommendations, field assistance, intelligent bot. 🤖
• Maintainable Code: 4 years of mentoring, strict and documented TypeScript, seamless handover. 📚
🛠️ WHAT I DELIVER
Field Service Management 🏗️ Maintenance of thousands of points of sale.
Solution: NestJS/MySQL (560 endpoints, 81 entities).
Impact: Automated scanning, signature, and PDF reports. 📵
Multi-tenant Digital Signage 📺 Management of screen fleets for store networks and franchises.
Solution: Nuxt 4 back-office — media, franchise, and role management; secure multi-tenant Redis/BullMQ backend.
Impact: Controlled broadcasting by brand and by point of sale. ⚡
In-Store Customer Experiences 🎬 Interactive customer journeys in stores.
Solution: Catalogs, smart choice guides, engaging waiting screens.
Impact: Sales staff refocused on value-added selling. 💻
🚀 Showcase: Consulting Firm 🤝 Nuxt 3, GSAP, i18n — optimized SEO and conversion. ✨
Let's discuss! ☕😊
English
Fluent
French
Native or bilingual
Can work on-site
Montpellier (up to 50km), Nîmes (up to 50km), Lunel (up to 50km), Alès (up to 50km), Avignon (up to 50km)
Experience
- FreelanceSaaS Solutions & Fullstack ArchitectSOFTWARE PUBLISHINGMay 2023 - Today (3 years and 3 months)Paris, FranceCONTEXTSupporting startups and large accounts (Orange, Royal Canin, Clarins) in designing robust digital assets, from API architecture to complex business solution deployment.MAJOR ACHIEVEMENTS• SaaS & FSM Platforms: Design of complete ecosystems (NestJS API, Ionic Mobile, Nuxt Back-office). Management of complex structures (~500+ endpoints, 80+ business entities) with an "Offline-First" architecture to ensure service continuity in dead zones. 📵• Media Innovation: Development of an in-browser HD video rendering engine using FFmpeg.wasm and Fabric.js. Result: elimination of server infrastructure costs and guaranteed data privacy. 🎬• Decision Support Tools: Creation of dynamic conversion funnels (Product Finders) under Nuxt 3 and Pinia. Optimization of the user journey to transform complex catalogs (+100 references) into personalized recommendations. 🐶• Interactive Retail Interfaces: Development of "full-video" applications for international touch kiosks. Dynamic mapping and Blob preloading for a zero-latency immersive experience in 5 languages. ✨• WordPress Expertise & Mentoring: Creation of custom themes/plugins and training of +100 developers. Writing expert courses on development and best practices. 📚IMPACT & ADDED VALUE✅ Complete Autonomy: Management of the entire product lifecycle (Architecture > Dev > Quality).✅ Rigor & Maintainability: Delivery of strict, documented, and tested TypeScript code, ready for handover or scaling.✅ Business Vision: Translation of complex business needs into high-performing and profitable technical solutions.
- OpenClassrooms - MentoratSenior Mentor & Trainer — Tech Coaching 📚EDUCATION AND E-LEARNINGJanuary 2022 - Today (4 years and 6 months)Paris, FranceCONTEXTCoaching over 150 students and professionals in career transition through certified developer programs (Bac+2 to Bac+4) and designing expert educational content.WHAT I HAVE ACHIEVED• Code Review: Critical analysis of complex projects under React and Node.js, enforcing industry standards (Clean Code, SOLID).• Architecture: Guidance on database design, API security, and front-end performance optimization.• Pedagogy: Facilitating one-on-one sessions to resolve complex technical issues and prepare for defenses.• WordPress Course Creation: Designing and writing comprehensive training modules to learn how to create custom themes, optimize SEO, and secure professional WordPress installations.IMPACT & RESULTS✅ Transmissible Expertise: Demonstrated ability to simplify complex technical concepts for teams or end clients.✅ Exemplary Rigor: This mentoring activity requires constant vigilance and impeccable code quality, directly applied to my freelance missions.✅ Employment Support: Over 150 profiles trained and certified, now operational in companies or as freelancers.
- Inovshop groupGraphic Designer & Front-end DeveloperDIGITAL AND ITSeptember 2021 - Today (4 years and 11 months)Paris, France• Retail showcase applications (telephony, tablets)• Development of advertising streaming service• WordPress site maintenance and creation (theme builder / custom theme from scratch)• Definition of information architecture, user flows, storytelling, user journey• Creation of user experiences across all media (mobile apps, web apps, retail shows)• User audits: questionnaires, interviews, workshop facilitation, and results formalization• Low/high fidelity mockups, iterations, usability testing, feedback• Graphic charters, illustrations, client documents• Mobile-first/responsive UI interfaces• Data visualization• Motion design, video editing
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Education
- Software Developer (Level 5 - Bachelor's/Master's equivalent)AFPA2014• Concevoir et développer des composants d'interface (HTML, CSS, Javascript) • Développer une application Web • Concevoir et developper la persistance des données • Développer une application en couches (Design pattern, tests, sécurité, gestion d'erreurs) • 12 semaines en entreprise • Anglais professionnel
- Front-End Application Developer, React & VueJS (Level 6 - Master's equivalent)OpenClassrooms2021Formation sur 14 projets pratiques validés par soutenance. • HTML, CSS, SASS, Javascript • Design pattern avancés • Tests Unitaires & d'intégrations • Sécurité • API REST • React & Vue • Analytiques • Algorithmes • Gestion et vie des projets
Certifications
- UX/UI DesignerUdemy2019