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Audrey De MeloAD

Audrey De Melo

Communication and awareness well crafted

€1,200/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Audrey

As a dedicated partner, I support determined, ambitious entrepreneurs who are invested in change or affected by societal issues. I help them increase their impact and persuasive power through offbeat, committed, and engaging communication.


◆ OFFEAT COMMUNICATION 😜
➧ Capture your audience's attention with counter-current and unusual communication.
➧ Blend visuals and words to convey meaning (and double meanings!).

◆ COMMITTED COMMUNICATION 💪
➧ Embody your purpose.
➧ Raise awareness of societal issues.

◆ ENGAGING COMMUNICATION ☺
➧ Play on emotions: move, inspire, amuse, shock...
➧ Create enthusiasm and rapport.


Standing at 1553.5 millimeters tall, I hail from the North Pole, well, almost: Franche-Comté. It was in 2010 that I fell under the spell of Lyon, its bridges, and its wonderful praline brioches.

Part art director, part word-game designer, part short-legged, finger-snapping Mathy, I oversee and nurture your project, Alsatian-style, from brief to delivery by bicycle.

With an eye as sharp as my pencil, I strategically imagine and create your identity, in your image, to increase your persuasive power.

Playful in the land of wonders, I juggle words, expressions, and visuals to stand out, amuse, and captivate your clients.
Ready for anything, I am alternately lively and sharp, blending finesse and precision in imagery to touch and engage.

Perched in rebellious Lyon, going against the grain, I subtly (or sometimes insolently) use turns of phrase, figures of speech, and metaphors to provoke awareness.

Trublyon, empathetic (gluten-free), sensitive, with a cheerful gaze, I create lasting connections between your brand and your audience, with emotion, astonishment, surprise, and laughter...

🙃 Emotions guaranteed, dare to take the adventure?
Can work on-site
Paris (up to 50km), Lyon (up to 100km)

Experience

  • démêl
    Founder - Communication and awareness well crafted
    DIGITAL AND IT
    September 2013 - Today (12 years and 9 months)
    ◆ Develop the growth of ambitious and committed companies through influential, atypical, meaningful, and society-transforming communication.

    Specifically:

    ➧Brand Identity: positioning, logo, slogan, stationery, graphic charter...
    Deployment of print visual identity: brochure and sales collateral, flyer, stand, signage, press kit...
    ➧Digital visual identity deployment: sales presentation, slideshow, showcase website, crowdfunding campaign, social media presence...
    ➧Communication campaign: messages, taglines, slogans, signage, street marketing...

    ◆ All with strategic planning beforehand!
    And in collaboration with dedicated partners for a complementary offering.
    Art Direction Logo Design Communication Strategy Positioning Strategy Graphic Charter LinkedIn Marketing LinkedIn
  • Comète
    Graphic Designer / Web Designer
    DIGITAL AND IT
    April 2013 - August 2016 (3 years and 5 months)
    Lyon, France
    Creation of visual identities: logos, graphic charters, layout of various print materials.
    Creation of web interfaces: web design (web architecture and ergonomics), newsletters, animated banners.
    Project management.

    References: CCI Lyon, City of Montluel, Melchior coworking, Ayming (Alma CG)...
    Art Direction Graphic Charter Graphic Design
  • md:réso
    Art Director / Studio Manager
    DIGITAL AND IT
    October 2016 - August 2017 (11 months)
    Lyon, France
    Studio Manager Responsibilities
    - Budgeting projects (sales support)
    - Ensuring project management, planning, and task allocation (Kanban method planning)
    - Supervising a team of graphic designers, overseeing projects, and ensuring graphic quality
    - Managing the interface between the team and clients
    - Overseeing all stages of realization from brief to final approval

    Art Director Responsibilities
    - Designing visual identities (logos, brand deployment)
    - Layout of all types of communication materials (corporate brochures, flyers, POS displays)
    - Creating ergonomic web design, from wireframe to graphic identity
    - Presenting and justifying graphic proposals to clients
    - Ensuring the company's graphic signature

    References
    AVEM Group (Crédit Agricole), Grégory Cuilleron, Vignoble Levet, Multiburo (Billon Immobilier), Dardilly Town Hall, Jacques Group, BentoBuro...
    Art Direction Project Management Graphic Design Graphic Charter

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Education

  • Master in Multimedia Design and Integration (CIM) with a specialization in Art Direction
    Université Lumière Lyon II
    2013
    Formation (au contenu équilibré entre informatique, communication infographique, direction artistique) aux métiers de l’infographie et du multimédia orientée gestion de projets.

Skill set

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