Freelancer profile translated to English.

Description

I work on CRM and emailing topics, supporting SMEs and startups that want to better leverage their customer base or improve their campaigns.

My approach is simple: understand the existing situation, identify areas for improvement, and propose concrete, easy-to-implement actions.

I mainly intervene on short-term assignments: audits, optimization, or setting up automated scenarios.

With the same objective always in mind: do better, without overcomplicating.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Propulse Lab
Product Manager
August 2023 - Today (2 years and 10 months)
Led end-to-end CRM and lifecycle automation strategy in a SaaS environment, improving campaign performance and customer engagement through advanced segmentation and orchestration
Managed end-to-end campaign lifecycle: targeting, segmentation, execution, and performance optimisation
Defined and monitored key lifecycle KPIs (CAC, LTV, engagement), enabling data-driven decision-making
Designed performance dashboards (Tableau) to monitor lifecycle KPIs (CAC, LTV, engagement), enabling data-driven product and marketing decisions
Coordinated cross-functional stakeholders (IT, product, data, marketing) within complex project environments
Enhanced campaign sequencing, prioritisation and automation workflows to optimise communication pressure and customer experience
A/B Testing & Optimization Performance Analysis & Reporting Product management Product Lifecycle Management Data-Driven Decision Making
Courchevel Tourisme
Marketing & Customer Insights Project Manager
April 2021 - August 2023 (2 years and 4 months)
Designed and led the implementation of a CRM ecosystem from scratch, with a strong focus on Customer Lifecycle management
Defined segmentation strategies, targeting rules and automation scenarios to personalise customer journeys at scale•Orchestrated multi-channel campaigns
Built data models, KPIs and dashboards (Power BI) to monitor engagement, conversion and campaign performance
Collaborated with internal and external stakeholders to ensure data consistency, governance and compliance requirements
Developed a long-term vision for customer experience personalisation and lifecycle optimisation •Contributed to the operational implementation of the marketing and tourism strategy on an international scale (110+ countries) for international premium clientele.
Ensured consistency of customer communications across touchpoints, aligning with brand positioning and customer experience standards
Contributed to event strategy and execution, supporting lead generation and brand visibility (Alpine Ski World Championships, international trade shows, B2B initiatives)
CRM Email Marketing & Campaign Management marketing automation Customer Segmentation and Analysis Data Analysis & Performance Tracking
Chambéry Tourisme, Alpexpo et CCI Grenoble
Event & Operations Coordinator (Tourism & Trade Shows)⁠
January 2017 - December 2020 (3 years and 11 months)
Coordinated operational delivery of trade shows and institutional events
Supported event-based lead generation and post-event performance analysis
Managed logistics, stakeholders and on-site execution
Event Operations Management Stakeholder Coordination Project Planning & Execution Lead Generation Support Post-Event Performance Analysis