Freelancer profile translated to English.
Back to original languageAbout Audrey
Designer for over 18 years, I help companies design and prototype innovative products.
My method: thoroughly understand your needs and target audiences by integrating all stakeholders.
Consider your technical and business constraints to design a feasible product that brings value to your users.
Available for one-off or long-term assignments.
🤔 Are you looking for?
• To design a new product or service?
• To improve the customer journey?
• To create a coherent and differentiating user experience?
• To enhance your graphic identity and brand image?
🤩 What I do
• UX Strategy (OKR, OST)
• Discovery Discipline (FOCUSED)
• Design Thinking
• UX Research
• UX Audit
• UI Design
• Interactive Prototype
• User Testing
• Interface Design
• Graphic Guidelines
• Design System
💼 My clients
• Carrefour
• Orange
• Enedis
• EDF
• Keolis
• BNP Paribas
• Grenoble School of Management
• INSEEC - Omnes Education
• Pfizer
• Roche....
🎨 My tools: Figma, Miro, Dovetail, Jira, Adobe Suite, Zero Height....
☝️ Don't hesitate, call me, I'm here to listen and discuss your project!
French
Native or bilingual
English
Conversational
Can work on-site
Lyon (up to 20km), Paris (up to 20km), Genève (up to 10km)
Experience
- EnedisOperational Pilot・Design OpsENERGY AND UTILITIESMarch 2025 - Today (1 year and 3 months)Courbevoie, FranceOptimize the impact of design within the IT department by managing the organization, processes, and resources of the competence center.
- Structure and manage the activity of a team of 15 designers to ensure operational efficiency and quality of deliverables
- Formalize support proposals adapted to needs
- Monitor and coordinate over 15 projects
- Budget monitoring, recruitment, IT service company monitoring
- Acculturate IT department entities (plenary sessions, training, methodological kits)
- Continuous improvement of Design processes (templates, dovetail, maze..)
- Take over cross-functional projects (atomic research)
- EDFLead Product Designer・UX CoachENERGY AND UTILITIESJanuary 2024 - March 2025 (1 year and 2 months)Lyon, FranceScope all IT projects for the French nuclear and thermal power plants using efficient methodologies.
- Deploy and structure the Discovery methodology for EDF (Vision 2035)
- Scope several areas in parallel, ensure a shared vision oriented towards value
- Define a product strategy, improve processes, prioritize Minimum Viable Products
- Acculturate teams to best practices, quantify and track key results
- Design Ops - standardize practices and delivery
- Carrefour OneSenior Product DesignerRETAIL (LARGE RETAILERS)May 2022 - January 2024 (1 year and 8 months)Massy, FranceEnsure an omnichannel customer experience, increase conversion rates, and reduce churn.Simple Care • Ensure customer satisfaction after the order is placed
- Improve order tracking steps (AL, NAL, Drive, LAD, MKPE)
- Increase the Reorder rate by 5 points
- Improve customer support contact methods - 5% fewer misrouted contacts, +50% contacts via WhatsApp, +15% contacts via Messenger
- Implement NA8 product returns
- Redesign customer service tools - Implement Salesforce
Delighted Customer • Personalize my experience, Manage my personal data, Inform me about offers and services- Secure "My Account" - OTP SMS
- Implement the Carrefour + subscription with a Netflix offer
- Create the "My Community" portal
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Education
- Master 2 (M2), Project Manager Designer - VAEÉcole de Condé2019Master 2 (M2), Designer Manager de Projet - VAE
- Bachelor's Degree, Communication - Art DirectionSup de Pub - INSEEC U2007Licence, Communication - Direction Artistique