About Audrey
French
Native or bilingual
English
Conversational
Experience
- Association AFSKF KLIPPEIL FEILCOMMUNITY MANAGERCIVIC AND SOCIAL ORGANIZATIONSMarch 2023 - September 2023 (6 months)After discussing with the two association managers about their digital communication and the expected objectives (mainly to develop the association's visibility to find the right people), I carried out the following tasks:1️⃣ First, it was necessary to establish the basics to define the association's social media strategy on Instagram and Facebook;2️⃣ That is to say:• Define the association's target audience (Personas);• Define the pillars and values;• Conduct a benchmark (by analyzing the digital environment);• Define the positioning;• Create the visual identity;• Develop and implement the editorial line;• Define the digital communication strategy;• Define objectives with KPIs;Then I moved on to content creation and community management by:• Creating content for their social media: visuals (photos, infographics, videos, etc.), copywriting, #, CTAs, keywords, ...• Engaging the community;• Performing engagement routines;• Engaging the community;• Moderating comments;• Developing the association's visibility;• Calculating KPIs;• Etc...To verify that the actions taken were effective:• I analyzed the results and made necessary adjustments.During this experience, I used the following software:• Notion;• Canva;• Adobe Suite;• CapCut;• Hootsuite;• Etc...
- Audrey CYRILLECOMMUNITY MANAGEMENT - SOCIAL MEDIA COACHING - WEBDESIGNSOCIAL NETWORKSFebruary 2023 - Today (3 years and 4 months)Paris, FranceBy launching my own business, I decided to offer the following services:• Social media and website audits;• Coaching;• Content creation;• Community Management;• Web design;I was able to train my clients or share my knowledge with them on the following:• Analyzing target audiences (personas);• Defining pillars and values;• Conducting a benchmark (analyzing the digital environment);• Defining positioning;• Determining visual identity;• Setting social media strategy;• Developing digital communication strategy;• Creating editorial line;• Designating objectives with KPIs;• Competitive intelligence;• Finding keywords and hashtags;• Defining a crisis management plan;• Etc...For content creation and community management, I taught them how to:• Create content for social media: stories, visuals (photos, infographics, videos, etc.), copywriting, #, CTAs, keywords, ...• Find ideas and inspiration;• Batch content;• Adapt to trends;• Engage a community;• Perform engagement routines;• Engage the community;• Moderate comments;• Prospect;• Develop brand visibility;• Promote the brand;• Calculate KPIs;• Analyze results;• Make necessary adjustments;• Etc...I work on the following platforms:• Instagram;• LinkedIn;• Pinterest;• TikTok;• YouTube;I have also created several websites on WordPress.To do this, I use or show them how to use the following software:• Notion;• Canva;• Adobe Suite;• CapCut;• Hootsuite;• Etc...It is with pleasure and benevolence that I share my skills and knowledge with my clients.While explaining how to develop a social media strategy, carry out their digital communication, and teaching them what they need to know about digital marketing.
- Beauté Libérée - Leila SaloméeCommunity ManagerSOCIAL NETWORKSNovember 2021 - July 2022 (8 months)91320 Wissous, FranceDuring my collaboration with Leila Salomée, I was able to expand my knowledge and use my acquired skills to carry out the following tasks:• Analyze target audiences (personas);• Pillars and values;• Conduct a benchmark (analyzing the digital environment);• Define positioning;• Redo the visual identity;• Define the social media strategy;• Define the digital communication strategy;• Work on the editorial line;• Determine objectives with KPIs;• Competitive intelligence;• Determine keywords;• Define a crisis management plan;On the content creation and community management side, I worked on:• Content creation for their social media: stories, visuals (photos, infographics, videos, etc.), copywriting, #, CTAs, keywords, ...• Adapting trends to the brand;• Community engagement;• Performing engagement routines;• Community engagement;• Moderating comments;• Developing brand visibility;• Brand promotion;• KPI calculations;• Etc...To verify that the actions taken were effective:• I analyzed the results and made necessary adjustments.On the following social media:• Instagram;• Pinterest;• TikTok;I also redesigned the website, migrating from Webflow to a WordPress CMS.During this experience, I used the following software:• Notion;• Canva;• Adobe Suite;• CapCut;• Hootsuite;• Etc...
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Education
- GraduatedMEDIA SOCIAL FACTORY2024PHOTOGRAPHIE ET VIDÉO - CRÉATION DE CONTENUS
- Bachelor's Degree + 4, Community ManagerDoranco School of Creative Technologies2022BAC + 4, COMMUNITY MANAGER