Freelancer profile translated to English.

Description

My portfolio:audreycruzz.com

I am Audrey Cruz, brand designer, creative strategist and social media expert, with10 years of experiencein building impactful brand identities infashion, luxury, tech and entertainment.

From Spotify x Taylor Swift, to Rouje, Greenly, I have developed an approach combiningbranding, digital storytelling and visual designto create content that not only catches the eye, but alsomakes an impression**. At **Greenly**, I led and mentored a team of designers and content creators, **leading campaigns that increased engagement by 40%.At Rouje, I contributed to thegrowth of the Instagram community to 1M followers**, strengthening **audience interaction through engaging storytelling and a cohesive visual identity.

- Social-first content that captures and engages

- Brand identities with character and meaning

- Digital strategies that transform an audience into a community

- Fashion, luxury and entertainment expertise

I thrive in dynamic and creative environments, transforming bold digital ideas into real-world experiences (URL to IRL). Let's create something new, bold and memorable.

Industry field of expertise

Languages

English
Native or bilingual
French
Conversational
Korean
Conversational
Filipino
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 15km)

Spotify
Brand Designer & Digital Strategist
December 2024 - February 2025 (2 months)
Manille, Philippines
This is Taylor Swift: A Spotify Playlist Experience in Manila
-Managed a high-profile project for a major event, collaborating with Spotify HQ teams.
-Designed the ticketing website (mobile & web) for one of Spotify's biggest activations in Asia.
-Developed the visual identity for the event (key visuals, customized wristbands, and a curtain inspired by The Eras Tour).
-Created an immersive experience tailored for fans and VIP guests.

Wish Music Awards x Spotify
- Designed photobooth templates inspired by different music genres, along with a themed vending machine UI, coffee menu, and snack menu, all crafted exclusively for artists at Spotify's Wish Music Awards to enhance their event experience.
Greenly
Graphic & brand designer
April 2023 - September 2024 (1 year and 5 months)
Paris, France
-Designed and produced digital assets (landing pages, banners, infographics) aligned with the Growth strategy.
-Created and managed content for communication materials (press, videos, brochures) and social media.
-Optimized UX/UI for the website, improving engagement and conversion rates.
-Led and mentored a team of designers and content creators, driving creative direction and executing campaigns that increased engagement by 40%.
-Cross-functional collaboration with Growth, Sales, and Social Media teams to ensure a cohesive brand identity.
JENNY PACKHAM
Showroom Assistant
March 2022 - June 2024 (2 years and 3 months)
Paris, France
-Hands-on experience in the luxury and haute couture industry, ensuring a refined presentation of collections.
-Managed showroom operations and coordinated with international buyers, VIPs, and models.
-Supervised fittings and event organization to ensure a seamless experience.