Freelancer profile translated to English.
Back to original languageAbout Audrey
Hello!
My name is Audrey, I live in Lyon but I am originally from a small rock called Reunion Island :)
For over 4 years now, I have been supporting companies of all sizes (VSEs, SMEs, large enterprises) in implementing a Marketing Automation strategy, in France and internationally.
Specifically, what do I do?
✔️ I support management teams in implementing a real Marketing Automation strategy (Lead Generation, Lead Nurturing, Lead Management, customer loyalty).
✔️ I write technical specifications with my clients that will allow the envisaged strategy to be implemented in a Marketing Automation tool.
✔️ I work with software publishers (notably Oracle Eloqua, Hubspot, Act-On) to implement the desired software and provide you with a turnkey solution, customized to your needs.
✔️ I train operational teams in the use of the Marketing Automation tool.
✔️ I establish and implement Marketing Automation scenarios in the tool, while monitoring results and readjusting campaigns daily, if necessary.
✔️ I also offer to coordinate the implementation of a connector between a Marketing Automation tool and a CRM.
✔️ I support teams in coordinating activities and evangelizing the solution internally.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- SYNOLIADigital Marketing Consultant - CRM and Marketing AutomationDIGITAL AND ITJune 2018 - June 2020 (2 years and 1 month)Lyon, FranceDevelopment of the Marketing Automation offeringConsulting mission in CRM and Marketing Automation within large companiesMonitoring and implementation of solutions: SugarCRM, HubSpot, Eloqua, Salesforce Marketing CloudTraining of project managers
- KISS THE BRIDEMarketing Automation Consultant / Project ManagerDIGITAL AND ITMarch 2016 - June 2018 (2 years and 3 months)Lyon, FranceManagement of "Campaign Strategy and Marketing Automation" projects: leading strategic workshops on digital transformation: Lead Management, Lead Nurturing strategies, etc.Implementation of a Marketing Automation tool at the client's site;Support, advice, and monitoring of client projects on Lead Management;Internal and external training of Marketing Automation solution users;Platform administration and user engagement: writing a monthly internal newsletter on Marketing Automation tips and news, monitoring the platform and email performance;Support for sales and communication teams to successfully implement the Inbound Marketing and Lead Management strategy;Technological watch on new Marketing Automation solutions;Tools mastered: Eloqua (Oracle), Exacttarget (Salesforce);Certifications: Inbound Marketing, Oracle Marketing Cloud Partner, Salesforce Email Marketing Cloud Specialist.
Recommendations
Be the first to recommend Audrey
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master in Management, Marketing OptionSKEMA Business School2014Licence 3 - Skema Business School Nice: marketing, méthodes quantitatives, macroéconomie, microéconomie, finance de marché, finance d'entreprise, fiscalité, droit des sociétés, droit des affaires, comptabilité. Master en Management - Skema Business School Paris, en apprentissage : Innovation, Risk management, contrôle de gestion, communication, marketing digital, Brand content, gestion de projet.
Certifications
- Salesforce Certified Marketing Cloud Email SpecialistSalesforce2017