Freelancer profile translated to English.
Back to original languageAbout Audrey
10 years of experience at the intersection of media buying and business development at TF1, Havas, Publicis, Seedtag, and Criteo. I can leverage my skills to support you in your short-term or long-term missions.
I have had the opportunity to work for/with various clients (e.g., FDJ, Essity, L'Oréal Groupe, Swarovski, KFC, Stellantis, Visa, Pierre Fabre...), so I have diverse industry knowledge.
What I bring: a grounded, hands-on perspective from both sides of the market. I know how agencies think, how media representatives negotiate, and how brands can invest their media budgets more intelligently.
I support ambitious brands with their media strategy, their advertising investment choices, and their agency relationships.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Bordeaux (up to 50km), Orléans (up to 30km)
Experience
- CriteoAgency Senior Sales ManagerSeptember 2025 - Today (11 months)Paris, FranceManaged the business development for Publicis Groupe and its associated advertiser portfolio across all Criteo solutions, in direct and programmatic environments.
- Developed and deployed a full-funnel commercial strategy for video, display, and native formats (IAB).
- Served as the primary point of contact for Publicis's trading, strategy, and consulting teams, ensuring alignment between client objectives and Criteo solutions.
- Conducted competitive intelligence and positioned Criteo against other retail media, branding, and programmatic solutions in the market.
- Negotiated annual investments in direct communication with agency and advertiser C-levels, leading strategic discussions prior to budget cycles.
- Led formal annual reviews, such as business reviews, to position Criteo as an essential partner in annual media plans.
> Scope: FMCG / Beauty / Luxury / Automotive / Telco / Retail / Banking & Insurance / Consumer Electronics / Energy> Results: Seven-figure annual investment - SeedtagSenior Sales ManagerJuly 2023 - September 2025 (2 years and 2 months)Paris, FranceResponsible for the business development of Publicis Groupe agency and direct advertisers for the contextual and cookieless advertising solution.
- Managed the entire sales cycle autonomously: prospecting, presenting the offer, negotiation, closing, and campaign monitoring.
- Supported Publicis teams in integrating Seedtag into their media strategies as an alternative to data-cookie-based solutions.
- Coordinated with internal teams (ad ops, data, marketing) to ensure campaign execution and performance.
- Served as a C-level contact for agencies and advertisers to define annual strategies and negotiate budget commitments.
- Led annual reviews, such as business reviews, to ensure Seedtag's integration into media plans from the recommendation phase and the renewal of investments.
> Scope: FMCG / Beauty / Luxury / Telco / Retail / Food and Beverage / Travel / Health / Energy> Result: Seven-figure annual investment - Publicis MediaDigital Trading ManagerNovember 2022 - July 2023 (8 months)Paris, FranceManaged VOL and Display budgets for Branding and Performance levers: Fondation Abbé Pierre / Malakoff Humanis / APC / Krys / Weleda
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Education
- Master 2 (M2), Digital Strategy, Strategic Planning, Brand ContentSup de Pub - INSEEC U2019Master 2 (M2), Stratégie digitale, planning stratégique, brand content
- Master in Communication & Brand StrategySup de Pub - Groupe INSEEC2018Master in Communication & brand strategy