Audrey Bouvy

For years, I've worked closely with brands and their imagery:

Building an identity, directing production, adapting a campaign, bringing a universe to life on a website, social networks, or at a point of sale. This is where I developed this obsession with detail, coherence, tone, light, texture – everything that makes a brand recognizable at first glance.

Until the end of 2022, I managed the visual communication for the European leader in customizable textiles for the B2B market.

Then AI arrived, for me it was in January 2023. And I understood its potential, provided it's used with a real artistic direction.

So I created AIDENTITY - artistic direction for images, content, and branding to help B2C product brands clarify their identity, differentiate themselves, and produce content faster, without losing coherence.

I've integrated AI into my method, as a tool serving excellence: go faster, explore further, adapt more broadly, without sacrificing the brand's signature. I created AIDENTITY as an agile studio, close to you, helping you produce effective images and content, while protecting what matters most: your identity.

Over time, I've also seen the other side of the coin: you can produce a lot... and lose the DNA along the way. A "pretty" image isn't enough if it doesn't tell the right story, if it doesn't help sell, if it looks like everyone else's.

AIDENTITY supports e-commerce product brands in producing premium images, quickly, without a generic effect, thanks to a simple method:

DNA FIRST: the brand leads, AI executes.