Freelancer profile translated to English.

Description

I specialize in digital marketing, with expertise in the beauty, cosmetics, and retail sectors, developed within major groups such as L’Oréal, LVMH, and Etam.

Through my experiences, I have acquired a 360° view of digital marketing (media, influence, CRM, e-commerce, social media) and can contribute to both operational projects and more strategic missions.

I can assist you with:

- Activating your media campaigns & monitoring performance

- Structuring and managing your social media & influencer activations

- Optimizing your digital performance (e-retail, CRM, drive-to-web campaigns)

Methodical, organized, and proactive, I bring a structured, results-oriented approach with a genuine sensitivity for products & brand content.

📍Based in Paris – Available remotely or on-site

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 15km)

L'Oréal SA - L'Oréal France
CRM Manager - Lancôme
LUXURY GOODS
January 2026 - Today (5 months)
Levallois-Perret, France
- Management of newsletter, SMS, and RCS campaigns via Dartagnan and OCP
- Writing briefs in English and approving final artwork
- Customer database segmentation and CRM recommendations
- Optimization and implementation of triggers
- Identification and correction of technical anomalies in webmailers
- KPI analysis and performance optimization
Newsletter Writing SMS Customer Analysis and Segmentation KPI Monitoring Process Optimization
L'Oréal SA - L'Oréal France
Digital Activation Project Manager - Biotherm & IT Cosmetics
LUXURY GOODS
July 2024 - January 2025 (6 months)
92300 Levallois-Perret, France
Operational management of the Biotherm.fr website: go-live (HP, LP, PDP), SEO/SEA optimization – +213 SEO positions in L'Oréal rankings - entered TOP 30
Management of Biotherm newsletters: template creation (Dartagnan), routing process monitoring – +20% open rate in 6 months
Monthly reporting of website and newsletter performance for Biotherm
Media asset creation for Biotherm & IT Cosmetics
Monitoring of media performance for Biotherm & IT Cosmetics: CPAS & Amazon Ads
Monthly competitive analysis and monitoring
Project Management Digital Communication Strategy Benchmarking and Competitive Analysis Newsletter Writing E-commerce SEO
LVMH Fragrance Brands
Media Project Manager
LUXURY GOODS
January 2023 - July 2023 (6 months)
92300 Levallois-Perret, France
Management of 8 360° campaigns (offline, online, influencer, e-store) for Parfums Givenchy and Kenzo Parfums, with full management of OOH activations and independent coordination of a digital campaign
Writing media briefs and coordinating with agencies: creative exchanges with media owners, marketing teams, and retailers, performance monitoring
Conducting competitive analysis (weekly/monthly), media tracking, and campaign reports
Internal presentation of campaigns, objectives, and results
Campaign Management Online Advertising Performance Analysis Digital Communication Strategy Digital Marketing