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Audrey B.AB

Audrey B.

Supermalter

Digital Project Manager

€520/day
1 project
Paris, FR
0-2 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Audrey

I specialize in digital marketing, with expertise in the beauty, cosmetics, and retail sectors, developed within major groups such as L’Oréal, LVMH, and Etam.

Through my experiences, I have acquired a 360° view of digital marketing (media, influence, CRM, e-commerce, social media) and can contribute to both operational projects and more strategic missions.

I can assist you with:

- Activating your media campaigns & monitoring performance
- Structuring and managing your social media & influencer activations
- Optimizing your digital performance (e-retail, CRM, drive-to-web campaigns)

Methodical, organized, and proactive, I bring a structured, results-oriented approach with a genuine sensitivity for products & brand content.

📍Based in Paris – Available remotely or on-site
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Conversational

Can work on-site
Paris (up to 15km)

Experience

  • L'Oréal SA - L'Oréal France
    CRM Manager - Lancôme
    LUXURY GOODS
    January 2026 - Today (5 months)
    Levallois-Perret, France
    - Management of newsletter, SMS, and RCS campaigns via Dartagnan and OCP
    - Writing briefs in English and approving final artwork
    - Customer database segmentation and CRM recommendations
    - Optimization and implementation of triggers
    - Identification and correction of technical anomalies in webmailers
    - KPI analysis and performance optimization
    Newsletter Writing SMS Customer Analysis and Segmentation KPI Monitoring Process Optimization
  • L'Oréal SA - L'Oréal France
    Digital Activation Project Manager - Biotherm & IT Cosmetics
    LUXURY GOODS
    July 2024 - January 2025 (6 months)
    92300 Levallois-Perret, France
    Operational management of the Biotherm.fr website: go-live (HP, LP, PDP), SEO/SEA optimization – +213 SEO positions in L'Oréal rankings - entered TOP 30
    Management of Biotherm newsletters: template creation (Dartagnan), routing process monitoring – +20% open rate in 6 months
    Monthly reporting of website and newsletter performance for Biotherm
    Media asset creation for Biotherm & IT Cosmetics
    Monitoring of media performance for Biotherm & IT Cosmetics: CPAS & Amazon Ads
    Monthly competitive analysis and monitoring
    Project Management Digital Communication Strategy Benchmarking and Competitive Analysis Newsletter Writing E-commerce SEO
  • LVMH Fragrance Brands
    Media Project Manager
    LUXURY GOODS
    January 2023 - July 2023 (6 months)
    92300 Levallois-Perret, France
    Management of 8 360° campaigns (offline, online, influencer, e-store) for Parfums Givenchy and Kenzo Parfums, with full management of OOH activations and independent coordination of a digital campaign
    Writing media briefs and coordinating with agencies: creative exchanges with media owners, marketing teams, and retailers, performance monitoring
    Conducting competitive analysis (weekly/monthly), media tracking, and campaign reports
    Internal presentation of campaigns, objectives, and results
    Campaign Management Online Advertising Performance Analysis Digital Communication Strategy Digital Marketing

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Education

  • Grande Ecole Program
    Grenoble Ecole de Management
    2024
  • DUT GEA
    IUT Paris Descartes
    2020

Skill set

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