Freelancer profile translated to English.

Description

MOI, C’EST AUDREY, 90% RESEARCHER OF WHIMSICAL IDEAS, 10% LOVER OF SIMPLE AND RECHARGING MOMENTS. I LIKE TO PUT MY MIND TO WORK IN LIFE AS WELL AS AT THE OFFICE. FOR THE PEOPLE I LOVE, THE PROJECTS I LOVE, OR JUST BECAUSE A CONCEPT NEEDS TO BE CRACKED AND THE NEXT FILE MOVED ON. GIVING UP IS NOT AN OPTION, THERE IS ALWAYS A SOLUTION EVEN IF I HATE THAT SAYING.

OTHERWISE, I'VE BEEN WORKING FOR 10 YEARS, ON THE AGENCY AND ADVERTISER SIDE, IN THE LUXURY/FASHION/LIFESTYLE SECTORS, BUT I AM ALWAYS LOOKING FOR A NEW UNIVERSE. MY POSITIONS HAVE ALWAYS BEEN AT THE CROSSROADS OF STRATEGY AND CREATION, WITH A STRONG EDITORIAL AND "VISIBILITY" DIMENSION. WITH HINDSIGHT, I THINK MY STRENGTH LIES IN MY ABILITY TO CREATE CONNECTIONS INTERNALLY AND EXTERNALLY, TO REMAIN CURIOUS, AND TO ALWAYS PUT MYSELF IN THE CONSUMER'S SHOES.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

DEVRED
BRAND CONTENT MANAGER
FASHION AND COSMETICS
August 2022 - March 2025 (2 years and 7 months)
Amiens, France
Responsible for image strategy, agency and studio management (creative brief, shoot production) creation and distribution of 360° content, organic and paid, social media, PR & influence strategy, partnerships
Social Media Influencer Marketing Communication Strategy Brand Content
Darjeeling
COMMUNICATION MANAGER
FASHION AND COSMETICS
December 2019 - April 2022 (2 years and 4 months)
Cachan, France
Interim Head of Communication, responsible for PR, social media & influence (in liaison with web and retail departments)
Creation of the communication plan, editorial strategy, (organization of studio shoots, social media planning, omnichannel copywriting, campaign concepts, press days, events)
Management of the social media team (Community Manager + graphic designer)
Communication Strategy Marketing and Communication Planning Copywriting Brand Content Social Media
Biborg
SENIOR ACCOUNT MANAGER
LUXURY GOODS
January 2017 - January 2019 (2 years)
Paris, France
In charge of the agency's luxury/lifestyle accounts: Coty, Puig, Shiseido, Louboutin, Annick Goutal... + Danone

Production of innovative EMEA digital campaigns: display, social media ads, in-store experiences, brand content (digital films), activations (iframes, AR filters...)
Digital Marketing Advertising Social Media Display Ads In-store Experience