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Audrey BostAB

Audrey Bost

Senior 360 Marketing Manager

€670/day
Nice, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Audrey

Passionate about innovation, new technologies, and customer experience, I help professionals in hospitality, MICE, SaaS/RaaS, and tech implement impactful marketing strategies that combine creativity and performance. My goal: to help them stand out and maximize their visibility.

With 12 years of experience in B2B marketing, I have developed strong expertise in promoting premium products and technological solutions for professionals in the sector. My approach combines digital strategy, engaging content creation, event management, and customer experience optimization.

💻 Targeted Digital Marketing Strategies
I analyze market trends and design high-performing campaigns to enhance brand visibility and generate qualified leads. Through data analysis, I continuously optimize my actions. My motto: TEST, LEARN & ADAPT.

🌍 Engaging Content Creation
I create white papers, case studies, blog posts, videos, and digital campaigns to inform and captivate my audience about industry innovations.

💡 Event Management & Strategic Partnerships
I organize and coordinate participation in trade shows to maximize product/service demonstrations and develop professional networks.

🌟 Customer Experience Optimization
Understanding customer expectations allows me to design fluid, engaging, and personalized journeys, integrating innovative technologies to enhance satisfaction and loyalty.

🤩 Marketing as a Growth Lever
Marketing is a powerful tool that connects the right solutions with the right audiences. My ambition: to transform industry challenges into strategic opportunities.

📩 Have a project or a challenge? Let's discuss it together!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

  • German

    Basic

Remote only
Primarily works remotely

Experience

  • United Robotics Group
    Senior Marketing Manager, Hospitality & Retail
    TECH
    January 2023 - March 2026 (3 years and 2 months)
    Paris, France
    • • Creation of multi-channel B2B digital campaigns → +30% MQLs
    • • Implementation of a content and paid media strategy ⟶ alignment of branding and field usage.
    • • Website and SEO management: SEO optimization
    • • Coordination of creative agencies & freelancers / Project management
    • • Co-organization of trade shows (Viva Tech, Internorga, SIRHA)
    • • Performance monitoring with monthly reporting setup
    Claude AI Hootsuite Canva Hubspot Airtable
  • Sodexo Live!
    Digital Marketing/CRM Manager
    LUXURY GOODS
    January 2019 - January 2023 (4 years)
    92100 Boulogne-Billancourt, France
    • • Management of +50 direct marketing campaigns/year - average open rate of 41%, conversion rate of 7%
    • • Creation of a qualified CRM database (Salesforce) of +250,000 contacts segmented by B2B event type
    • • Implementation of CRM dashboards & monthly reporting
    • • Collaboration with sales, data, and operational teams at 20 major prestigious sites in Paris and Nantes.
    Sarbacane Digitevent PowerPoint Jira/Confluence Direct Marketing
  • Sodexo Live!
    Commercial Communication and Marketing Project Manager
    January 2017 - January 2019 (2 years)
    92100 Boulogne-Billancourt, France
    • • Management of +30 strategic tenders/year (Eiffel Tower, Roland Garros Tournament, Air France lounges, Orsay Museum)
    • • Design of tailor-made commercial proposals
    • • Creation of a library of standard content & arguments,
    • • Competitive intelligence, benchmarking
    • • Management: marketing assistant, supervision of service providers
    Content Writing Project Management Design Thinking

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Education

  • Luxury Attitude Certification 2020
    INSEEC U. IFG Executive Education
    Certification Luxury Attitude 2020
  • Master of Science (M2)
    IAE AIX EN PROVENCE
    2013
    Master of Science (M2)

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