Freelancer profile translated to English.
Back to original languageAbout Audrey
Freelance Press Officer | Press Relations ⏐ Media Visibility
Freelance Press Officer, I support companies, institutions, and brands in developing their media visibility and enhancing their public statements.
With over 25 years of experience in press relations, much of it in agencies, I offer both a strategic and operational approach to transform your news into relevant and impactful press coverage.
🎯 My Role
Help you identify, structure, and convey the right messages at the right time, to the right media.
I work on ad-hoc missions or long-term support, depending on your challenges, your current events, and your priorities.
🛠 My Press Relations Expertise
- Analysis of your current visibility and scoping of challenges
- Definition of media positioning and key messages
- Development of relevant editorial angles
- Writing press releases, press kits, op-eds
- Journalist relations and identification of media opportunities
- Interview preparation and support for public statements
- Coverage monitoring and reporting
💡 My Added Value
- Senior and pragmatic perspective
- Ability to clarify and prioritize public statements
- Mastery of demanding environments (B2B, B2C, institutional)
- Structured approach, aligned with your objectives
I also help to structure press relations strategy, support product launches, enhance expertise, or manage sensitive communications.
🤝 My Working Method
Each mission begins with an in-depth discussion to understand your organization, your context, and your challenges.
The goal: quickly define what needs to be communicated immediately, what fits into a long-term strategy, and what should be set aside.
I am available for ad-hoc missions or long-term support.
French
Native or bilingual
Can work on-site
Paris (up to 50km), Lille (up to 50km), Lyon (up to 50km), Marseille (up to 50km), Toulouse (up to 50km)
Experience
- Théa CommunicationFreelance Press OfficerPRESS AND MEDIAMay 2025 - March 2026 (10 months)Paris, FranceFreelance Press Officer, I support organizations with their media visibility and public speaking challenges.I undertake ad-hoc missions or long-term support, depending on the context, objectives, and priorities.With 25 years of experience in press relations in agencies, I bring a senior and operational perspective.My added value: clarifying, structuring, and prioritizing to transform news, positioning, or issues into relevant media statements.
- KALAAPAPress Officer Account DirectorDIGITAL AND ITOctober 2011 - April 2025 (13 years and 6 months)Paris, FranceMedia Relations / Influencer Relations / Digital Strategy / Social Media / Global Communication / Prospecting / Tender Response / ManagementStrategic recommendations, consulting, process & KPI definition, implementation & operational monitoring.Client portfolio examples: Eurocommercial, DEMGY Group, Parachut, Lisciani Giochi, BRIO, Constructys, UHU, Franke...
- HopscotchPress Relations ConsultantDIGITAL AND ITDecember 2007 - October 2011 (3 years and 10 months)Paris, France• Consulting, recommendations, memos• Drafting press releases and press kits• Organizing national and European press conferences, press breakfasts, informal meetings, press tours, interviews• Drafting Q&As, messaging platforms, briefing spokespersons before media encounters• Managing the permanent press service: handling journalist requests, updating press files, media monitoringClients: Hi-media, GE Money Bank, Océ, Thalys, Union Financière de France, Aviva, State Street...
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Education
- JournalistCFJ2002
- Press Relations Public RelationsIICP1999Relations presse Relations publiques
Certifications
- Press OfficerPress Officer2000