Freelancer profile translated to English.

Description

Senior freelance marketing consultant, I support companies in their strategy, repositioning and omnichannel activations.

I have led large-scale projects for brands such as UGG (France launch, retail & e-commerce), Lee Cooper (strategic repositioning), McArthurGlen Paris-Giverny (opening and development of a premium outlet center) or Indexia Group (brand creation and corporate communication).

My approach is global: strategic marketing, digital, CRM, communication and field activation, with a results-oriented vision.

Expertise:

• 360° omnichannel marketing

• Brand strategy, repositioning

• CRM & customer relationship

• Events, influence, PR

Currently available remotely or in Paris, I will be based in Annecy from September 2025, with the possibility of missions in Geneva and the surrounding area.

I am committed to providing concrete results, with efficiency, responsiveness and a tailor-made approach.

Want a fresh and experienced look at your challenges? Let's discuss it.

Industry field of expertise

Languages

English
Native or bilingual
French
Native or bilingual
Spanish
Basic

Workplace preferences

Can work on-site

Annecy (up to 50km), Paris (up to 10km), Genève (up to 50km), Saint-Raphaël (up to 50km)

McArthurGlen
Marketing Director Center (outlet brand village)
RETAIL (SMALL BUSINESS)
August 2022 - October 2024 (2 years and 2 months)
• Creation and orchestration of the center's launch plan (com, event, trade).
• Management of the marketing activity schedule of the center and its 87 brands with factors of
performance associated.
• Management of the center's tourism strategy and partnerships
Event organization Retail Marketing Email marketing Positioning strategy Paid Media Customer relationship management (CRM) Customer loyalty
Indexia
Marketing and Communication Director Group
DIGITAL AND IT
April 2018 - July 2022 (4 years and 2 months)
Paris, France
• Responsible for the Insurance brand positioning strategy across all the European markets where the Group is
• Instrumental in the successful launch of a new retail concept for the group, aiming for 500 stores opening over 3 years
• New countries international brand activation and naming
• International corporate events ( trade fair, press conferences)
• Group CSR strategy and projects strategic launches
• Set up of the internal communication strategy
Strategic planning retail Media Marketing CRM Content marketing
Lee Cooper International Ltd
Marketing and PR Manager EMEA
RETAIL (SMALL BUSINESS)
January 2006 - October 2008 (2 years and 10 months)
Londres, United Kingdom
- N+1: Brand Director
- Team management: 4 marketing managers, 2 assistants and international agencies.

- Management of the 100th anniversary program
- Management of product concepts: Lou Doillon and Jean Charles de Castelbajac
- Development of the PR Strategy for the EMEA region
- Management of trade shows
- Website management and E-Commerce site development.

Results:

- €10m of PR revenue per year spread over 4 markets without pub investment
- Gain of new license territories