Freelancer profile translated to English.
Back to original languageAbout Audrey
Growth marketing & conversion strategies – B2B / B2C
(e-commerce, SAAS, start-up, training organization, online media, NGO, web agency...)
I combine growth strategy and a deep understanding of your customers to work on four main levers:
1. Strategy & Acquisition
- Audit and optimization of your customer journey (from advertising to conversion)
- Multi-channel acquisition strategies: SEO, Meta & Google Ads campaigns, emailing, content, targeted outbound
- Definition / repositioning of your offer and brand message
- Implementation / redesign of conversion funnels
2. Content & Conversion
- Design of performance-oriented sales pages and landing pages
- Redesign of your marketing messages for greater clarity, accuracy, and commercial impact
- Email campaigns (launch, nurturing, reactivation), automated sequences
- VSL scripts, upsell pages, capture pages, online ads
3. Analysis & Continuous Optimization
- Performance analysis (acquisition, conversion, retention)
- Identification of untapped growth levers
- A/B tests and recommendations based on data and actual customer behavior
Some results:
- For an online training organization: conversion funnels up to 18%.
- For an NGO: email campaigns that contributed to raising €3.2 million in one month.
- For Fnac Spectacles: SEO content that helped generate +2 million visits to the cultural media Headliner, with a direct impact on sales.
Human & business-centered approach: I think like your customers before trying to speak to them, and I connect emotions, data, and performance to build effective strategies, not just "beautiful" campaigns.
❌I do not collaborate with companies operating in the following sectors:
traditional finance, insurance, gaming and betting, products harmful to health, armaments, esotericism, er0ticism, and p0rnography.
French
Native or bilingual
English
Conversational
Arabic
Basic
Remote only
Primarily works remotely
Experience
- LiveMentorCopywriterEDUCATION AND E-LEARNINGJuly 2024 - Today (1 year and 10 months)- User research : Conducted interviews and analyses to identify prospects' deep-seated barriers, desires, and motivations, in order to adapt marketing messaging to the most effective psychological levers.- Sales Pages: Wrote pages optimized to convert visitors into customers, highlighting the benefits of the offers.- VSL (Video-Sales Letter): Wrote video scripts for online sales, incorporating a persuasive and engaging structure.- Upsell Pages: Developed pages encouraging the purchase of complementary offers after an initial conversion.- Capture Pages: Designed optimized pages for collecting email addresses or other customer information.- Email Sequences: Wrote structured email campaigns to nurture relationships with prospects and drive conversions.- Advertisements: Created engaging ad copy for various platforms (Google Ads, Facebook Ads, etc.)
- FNAC Darty - Wallet
On Malt
SEO Web WriterJanuary 2024 - Today (2 years and 5 months)Editorial support and SEO web writing.Objectives:- Participate in the creation of the editorial calendar for Fnac Spectacles' online magazine, Headliner- Write SEO-optimized articles that combine reader satisfaction, search engine ranking, and commercial objectives - La FourcheSEO Web WriterE-COMMERCEOctober 2023 - July 2024 (10 months)| E-commerce - organic grocery store La Fourche.- Writing blog articles based on a main keyword and a list of secondary keywords.
Reviews
C
Claire
FNAC Darty - Wallet
Reviewed on 6/12/2024
Audrey a fait un excellent travail en rédigeant du contenu pour mon site. Elle a bien compris nos besoins et a livré du contenu SEO de qualité. Ponctuelle et professionnelle, son expertise se reflète dans son travail. Je la recommande vivement.
Marketing
Soleriel
Reviewed on 3/28/2024
Toujours ravie du travail d'Audrey : sérieuse, ponctuelle et gage de qualité. Merci encore !
Audrey has chosen to hide 1 review
Recommendations
IM
+3
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Education
- Professional CopywriterThe Copywriters School - Marketing Mania - Stan Leloup2021- Écrire des pages de ventes qui convertissent (très) bien. - Savoir utiliser les ressorts psychologiques pour générer du chiffre d'affaires. - Transformer une idée en une offre alléchante et percutante. Coaching individuel avec un copywriter pro.
- Professional Bachelor's Degree in Journalism and Digital MediaUniversity of Lorraine2013Formation à l'écriture web, au rich media, au montage vidéo. Reportages print, web, radio, vidéo.