Freelancer profile translated to English.
Back to original languageAbout Aude
Specialized SEA / Google Ads consultant, I help companies, e-commerce businesses, and B2B/B2C brands in thecreation, optimization, and management of profitable advertising campaignsto generate qualified traffic, leads, and sales.
I am involved in both thecomplete setup of Google Ads accountsand theoptimization of existing campaignsto quickly improve performance and profitability.
My main missions
- Creation and structuring ofGoogle Adsaccounts
- Management and optimization ofSearch, Display & Performance Maxcampaigns
- Implementation ofremarketing strategies
- Keyword research & campaign structuring
- Conversion optimization & reduction of acquisition cost
- Audit and relaunch of underperforming accounts
- Conversion tracking & performance analysis
- Clear reporting & optimization recommendations
- Management and optimization ofadvertising budgets
Client objectives
- Generate more leads and sales
- Reduce acquisition cost
- Improve ROAS
- Structure profitable acquisition
- Secure advertising investments
I regularly assist:
- VSEs & SMEs
- E-commerce businesses
- B2B and B2C companies
- Growth-stage brands
Approach: pragmatic, results-oriented, and transparent, with regular monitoring and continuous optimizations.
Available for one-off missions (audit, campaign setup) or monthly support.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Consultante SEASEA ConsultantDecember 2025 - Today (8 months)Freelance specialized in SEA / Google Ads, I help companies, e-commerce businesses, and B2B/B2C brands in the creation, optimization, and management of profitable advertising campaigns to generate qualified traffic, leads, and sales.I am involved in both the complete setup of Google Ads accounts and the optimization of existing campaigns to quickly improve performance and profitability.My main missions
- Creation and structuring of Google Ads accounts
- Management and optimization of Search, Display & Performance Max campaigns
- Implementation of remarketing strategies
- Keyword research & campaign structuring
- Conversion optimization & reduction of acquisition cost
- Audit and relaunch of underperforming accounts
- Conversion tracking & performance analysis
- Clear reporting & optimization recommendations
- Management and optimization of advertising budgets
Client objectives- Generate more leads and sales
- Reduce acquisition cost
- Improve ROAS
- Structure profitable acquisition
- Secure advertising investments
I regularly assist:- VSEs & SMEs
- E-commerce businesses
- B2B and B2C companies
- Growth-stage brands
Approach: pragmatic, results-oriented, and transparent, with regular monitoring and continuous optimizations.Available for one-off missions (audit, campaign setup) or monthly support. - Les P'tites MarionnettesFounder and ManagerRETAIL (SMALL BUSINESS)July 2018 - August 2023 (5 years and 1 month)Limoges, FranceCreation, development, and management of a childcare store combined with an e-commerce site, with direct involvement in all business, marketing, and operational levers.Business Management & Sales Strategy
- Creation of the business from A to Z: positioning, offering, and commercial development
- Development and deployment of a multi-channel sales strategy (physical store & e-commerce)
- Management of growth and optimization of profitability
Digital Marketing & Acquisition- Daily management of the e-commerce site
- Implementation and management of Google Ads, Facebook Ads, and Instagram Ads campaigns
- Optimization of acquisition performance (traffic, conversion, costs)
- Work on SEO and organic visibility through article writing
- Management and animation of social media, particularly the Instagram account @ptitesmarionnettes, which reached up to 2,000 followers
- Content creation, community management, and engagement development
Financial Management & Performance- Customer service, returns, and satisfaction management
- Implementation of loyalty actions and customer experience optimization
Transmission & Management- Certified babywearing consultant: leading workshops for individuals
- Training and support for future consultants
- Recruitment, training, and supervision of interns
- Universal McCann Digital UKSenior Digital Media ManagerPRESS AND MEDIAApril 2016 - October 2017 (1 year and 6 months)Birmingham, United KingdomManagement and optimization of Google Ads accounts for high-stakes B2C clients, within an agency environment focused on performance and ROI.SEA Campaign Optimization and Management
- Creation, structuring, and optimization of Search, Display, and remarketing campaigns
- Implementation of SEA best practices (account structure, targeting, ads, Quality Score)
- A/B testing of ads and targeting methods
- Regular audits of Google Ads accounts and strategic recommendations
- Implementation and optimization of remarketing and targeted audience strategies
Performance Analysis & Reporting- Definition and tracking of key KPIs: CPC, CPA, CTR, conversion rate, ROAS
- Setup of weekly, monthly, and annual reporting
- Data analysis and continuous adjustments to improve campaign profitability
- Conversion tracking and optimization of the acquisition funnel
Client Relations & Strategy- Daily client relationship management
- Presentation of performance, recommendations, and action plans
- Participation in developing SEA strategies for tenders
- Presentation of acquisition strategies to prospects and decision-makers
Monitoring & Expertise- Constant monitoring of SEA trends, advertising platform evolution, and new Google Ads features
Clients assisted:- Yorkshire Building Society - mortgage loans
- McCarthy and Stone - senior housing
- Cathay Pacific UK - airline company
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Education
- Google SkillshopGoogle2026Mise à jour enfin d'être de nouveau certifiée Google Partner
- 5 days to undertakeCCI of Haute-Vienne20185 jours pour entreprendre