About Aude
French
Native or bilingual
Experience
- Minuit Sur TerreDigital Marketing ManagerE-COMMERCEApril 2021 - April 2023 (2 years)Bordeaux, France2 years of experience with an e-commerce fashion site 👞I worked on highly competitive keywords in the eco-responsible fashion sector, and the brand is now among the top 3 in search results for relevant target queries.Responsibilities:Site audit and SEO strategy redefinition (content, technical, popularity):- On-page SEO: title tags, meta descriptions, Hn tags, URLs, ALT tags...- Off-page SEO (netlinking): search for qualified links, blog post exchanges- Technical SEO: media optimization, loading time optimization...Content optimization:- Advanced keyword research,- Competitive analysis,- Optimization of existing content (product sheets, category pages, blog posts)- Definition of the editorial calendar,- Creation of semantic cocoons and internal linking optimization,- Writing SEO-optimized articles (topics: eco-responsible fashion, ecology, plant-based diet)- Performance monitoring: use of SEMRush, Google Search Console, and Google Analytics tools.
- IAE Bordeaux ConsultingCommunications ManagerEDUCATION AND E-LEARNINGNovember 2020 - June 2021 (7 months)Bordeaux, FranceMember of the communication department of the Junior-Entreprise of IAE Bordeaux for 8 months 👩🏫: ideal for putting my web marketing knowledge into practice with the creation of a new website.Responsibilities:- Website optimization and management (Wordpress)- SEO optimization (on-page SEO and technical SEO)- Writing SEO-optimized articles- Analysis of statistics and decision-making- Community management (Instagram, Facebook, Linkedin)
- AsteraéCommunications AssistantENVIRONMENTALApril 2019 - June 2019 (2 months)31700 Blagnac, FranceInternship with an environmental consulting firm 🌱: my first steps in SEO and content writing.-SEO Referencing (on-page optimizations, writing SEO-optimized articles)-Website management (Wordpress)-Optimization of social media communication (Facebook, LinkedIn)-Information monitoring on environmental topics (waste, water, digital pollution)
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Education
- SEO, Marketing TrainingLiveMentor2023Obtention de la certification SEO (Contenu, Technique, Popularité) 3 mois d’accompagnement avec une Mentor
- Master 2 Media Communication Off-Media, CommunicationIAE Bordeaux2022Master 2 Communication Média Hors-Média, Communication
Certifications
- SEO CertificationLive Mentor2023
- Voltaire Certificate - Business Level 781Voltaire2022