Freelancer profile translated to English.

Description

Highly versatile brand strategy consultant, I have supported numerous French and international brands in the development of their brand strategy, from positioning to expression.

MY GOAL: to help you build a memorable and coherent brand across your entire ecosystem, in order to strengthen the connection with your audience and stimulate your growth.

I offer a range of complementary services:

1. POSITIONING

- Research: brand audit, market research, trend analysis

- Brand platform: definition of your story, vision, values, key assets, and tagline

- Brand territories: definition of key communication themes

- Brand architecture: organization of your brand portfolio and offering

2. VISUAL IDENTITY

- Brand design: logo, packaging, stationery, graphic charter, etc.

- Communication design: key visuals, social media posts, videos, brochures, etc.

Support in 3 steps: definition of the creative concept, proposal of partners, brief and project monitoring until completion

3. COMMUNICATION / BRAND CONTENT:

- Analysis: audit of the current ecosystem, competitor benchmarking

- Communication strategy: definition of objectives, target audiences, channels, and priority themes

- Editorial charter: definition of rules for content creation (writing rules, frequency, iconographic charter, etc.)

- Copywriting: content development for your website, brochures, social media, etc.

4. CUSTOMER EXPERIENCE

- Innovation: creation of new products and services

- Retail: creation of store concepts and service rituals

Agile, I develop tailor-made methodologies to precisely meet your challenges.

Languages

English
Native or bilingual
French
Native or bilingual
German
Native or bilingual

Workplace preferences

Can work on-site

Paris (up to 50km), Paris (up to 100km)

Freelance
Branding / Strategic Planning Consultant
CONSULTING AND AUDITS
January 2020 - Today (6 years and 5 months)
CLIENTS: Pernod Ricard, Accor, Notoire, Numero11, Più

1. STRATEGY
- Research: brand audit, market research, trend analysis, etc.
- Positioning: brand platform, communication territories, etc.
- Hotel positioning: concept, design look&feel, customer journey, etc.

2. IDENTITY
- Brand design: logo, packaging, stationery, graphic charter, etc.
- Communication design: key visuals, social media, videos, print, etc.
- Retail concept: inspirations, look&feel, visual markers, design brief, etc.

3. COMMUNICATION / BRAND CONTENT:
- Communication strategy: objectives, target audiences, channels, and priority themes
- Editorial charter: tone of voice, do's and don'ts, iconographic charter, etc.
- Copywriting: website content, brochures, social media, etc.

4. INNOVATION
- Creation of new products and services
- Diversification strategy
- Creativity / Design Thinking Workshops
Equancy
Senior Branding Consultant
CONSULTING AND AUDITS
January 2015 - June 2019 (4 years and 5 months)
Paris, France
Clients: Accor, Cartier, L'Oréal, Etablissements Peugeot Frères, Total, Groupe Rocher, Diana/Symrise

- Brand strategy: positioning/brand platform, visual identity, brand architecture, customer and retail experience, trend and market analysis, product and service innovation,

- Creative project coordination: briefs, project monitoring, deadline management, relationship management with freelancers and suppliers

- Client account management: methodology proposals, long-term relationship management, identification of new development areas, workshop organization

- Management: recruitment, training, and management of junior consultants in the Paris and New York offices, project coordination with consultants and the creative team.

- International project management for our clients involving different markets (Europe, North America, Middle East, Asia Pacific, Latin America)
Positioning Strategic Planning Visual Identity Project Management Brand Content Team Management Workshops Customer Experience Communication Strategy Positioning Strategy Brand Platform Retail Concept Innovation
Galeries Lafayette
Luxury Space Sales Manager
RETAIL (SMALL BUSINESS)
November 2013 - May 2014 (6 months)
Paris, France
- Management of a team of eight international sales representatives
- Sales analysis and inventory management
- Launch and monitoring of commercial operations
Team Management Inventory Management visual merchandising