AMFreelancer profile translated to English.
Back to original languageAbout Aude
20 years of marketing serving brands: from agri-food to beauty, including luxury in B-to-C and B-to-B.
Graduated from the Master's in Marketing at Paris Dauphine, I started in agri-food before moving into the world of perfumes and cosmetics. Since then, I have been working for nearly 20 years in strategic and operational marketing, within international groups as well as more agile human-sized structures.
I have contributed to the development of strong and inspiring brands – from heritage houses to young start-up brands – across various channels: mass retail, B-to-B, retail, e-commerce.
What drives me: transforming a vision into a solid brand strategy, designing meaningful innovations, and activating 360° value-creating plans.
🎯 Branding | Product Innovation | 360° Activation
💡 Curious, creative, and business-oriented, I enjoy challenges and projects that push boundaries
English
Fluent
Spanish
Basic
French
Native or bilingual
Can work on-site
Nice (up to 50km)
Experience
- BEEFounder - IndependentJanuary 2021 - Today (5 years and 5 months)Cannes, France
- Mission: to bring a methodical and tailor-made approach to developing SME businesses
- Areas of expertise: Branding / Insight, Product Marketing & Innovation, Sales Activation Client references: Savencia, Sofia cosmetics, Rétif, IAE Aix-en-Provence (master seminars)…
- RETIFOffer & Sourcing Department CoordinatorNovember 2022 - September 2025 (2 years and 10 months)Villeneuve-Loubet, France
- Product Assortment: complete overhaul of the offer in conjunction with general management, implementation of a category approach, renewal of up to 80% of the offer in "traffic" categories, restructuring of the offer in "pillar" categories
- Performance Analysis: sales & KPI analysis for operational decision-making
- Purchasing Process: key partner in defining purchasing processes, roles & responsibilities, implementing "open-to-buy" budget tracking and managing supplier relationships
- Cross-functional Management: leading the offer team (10 people), primary point of contact for General Management
- GROUPE ARTHES – Parfums & CosmétiquesMarketing & Communication DirectorFASHION AND COSMETICSJuly 2019 - September 2020 (1 year and 2 months)Grasse, France
- Management Committee Member – Management: 5 people (2 product managers + 2 graphic designers + 1 e-commerce specialist)
- Private Labels – B-to-C – Jeanne Arthes & Jeanne en Provence: Perfume business – offer development: market research, trend & competition monitoring, customer insights, concept testing for 3-year innovation plan recommendations
- Cosmetics Business – brand awareness & activation development: brand repositioning, communication plan overhaul, e-commerce website redesign, and activation plan deployment
- Private Label – B-to-B: offer creation, understanding client needs, offer conceptualization, marketing mix, naming, design/mood board, mock-ups... & trend monitoring (trend reviews & new consumer expectations for prospecting)
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Education
- Master's in Marketing Management SciencesIAE of Grenoble (ESA)2004Maîtrise en Sciences de Gestion Marketing
- Bachelor of Sciences in MarketingUniversity of Dartmouth, Massachusetts, USA2002Bachelor of Sciences in Marketing