About Aude
French
Native or bilingual
English
Conversational
Spanish
Conversational
Experience
- AlterfoodBrand Content ManagerAGRICULTUREOctober 2023 - February 2026 (2 years and 3 months)Paris, France🍏 Alterfood is a company that develops healthy, natural, and organic, but above all responsible food brands!💪 Founded in 2009, Alterfood was created to bring better food products to everyone, through all distribution channels, from hypermarkets to restaurants and hotels. They develop innovative brands in response to consumer demand for responsible consumption alternatives: less sugar, no additives, no preservatives, they use good products and care about our planet.🍊 My missions as Brand Content Manager:1. Community Management* Content strategy (Instagram, TikTok, Facebook, LinkedIn)* Content creation (Carousels, reels, and stories)* Writing optimized captions and scheduling* Community moderation and engagement to boost interaction* Influencer and UGC campaign management* Monthly KPI reporting2. Graphic Creation🖌️* Design of sales materials (POS displays, flyers, catalogs)* Communication materials (flyers, brochures, business cards)* Adherence to the brand guidelines and image of Alterfood's various brands3. Brand Content* Brand image management* Product range development* Website management* Writing B2B newsletters* Writing briefs (social media agency, influencer agency, photographer)Skills:Social Media Distribution · Social Media Management · Online Media Management · Influencer Marketing
- Un nouveau visageVolunteer Communication OfficerCIVIC AND SOCIAL ORGANIZATIONSMarch 2023 - December 2023 (10 months)Paris, FranceUn Nouveau Visage is an association that helps underprivileged children in African countries and India through food distribution, drilling aid, care for disabled children supported by the Coeur par Coeur program, and educational support.- Content creation for the Instagram account- Video editing to highlight the association's different programs and the stories of the children supported (stories, Reels)- Photo editing and retouching
- A'Tout'ComCommunication OfficerSOCIAL NETWORKSAugust 2021 - August 2022 (1 year and 1 month)Toulouse, FranceThe agency works for McDonald's franchisees to develop their local marketing strategy and manage all their social networks:- Food content creation for various Facebook, Instagram, and TikTok accounts- Updating Google pages for the different restaurants- Creation and production of point-of-sale materials (POS)- Moderation and engagement on Facebook, Instagram, and Google pages- Implementation of restaurant promotional offers- Partnership management- Management of events such as Stade Toulousain matches or McDonald's Toulouse's 40th anniversary- Creation and scheduling of newsletters using McDonald's internal tools- Monthly reporting to franchisees
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Education
- Master in Global Communication & Influence StrategyISEG Marketing Digital & Communication School2022- Définir un territoire d’influence - Élaborer la stratégie de communication interne et externe et en assurer le déploiement national et international - Proposer un mix communication globale (digitale et physique) permettant de bénéficier de l’ensemble des fonctionnalités des supports numériques - Évaluer la performance des actions de génération de leads offline et online - Contribution à l’élaboration de la stratégie globale de l’entreprise - Conception de la stratégie de communication de l’entreprise - Organisation et pilotage de la stratégie de communication - Management des acteurs des politiques marketing et communication digitale - Veille stratégique et intelligence numérique