Freelancer profile translated to English.
Back to original languageAbout Aude
Hello,
As a trained designer, I have acquired expertise in Visual Merchandising after 8 years with the L'Oréal group, as Merchandising Manager for the L'Oréal Paris brand, allowing me to confidently launch my own business in 2015.
Since then, I have been involved in various stages of the creative process:
> Inspiration boards | Concept sketches | 3D visualizations | Photo montages | Dimensioned schematic plans | 2D execution files | Selection of decorative items | Feasibility & budget study | Operational monitoring | Identification of manufacturers & artisans.
On subjects that I find both stimulating and complementary:
> Merchandising tools and displays | Product dramatization and staging | Interior design and decoration | Visual communication of brand identity.
Finally, across different markets:
> Retail | Shops | Individuals.
For me, each new project is a creative challenge to find solutions adapted to specific needs, combining boldness & pragmatism.
French
Native or bilingual
English
Basic
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Galeries Lafayette HaussmannVisual Merchandising and RetailAugust 2015 - December 2015 (4 months)ParisResponsible for product STAGING and their implementation in the different communication areas of the store. Adaptability, layout, feasibility.
- L'Oréal ParisMerchandising Development ManagerMarch 2010 - January 2015 (4 years and 10 months)Saint OuenResponsible for the CREATION of institutional signage material | For annual launch promotions | For the staging of Mass Market categories (Skincare, Hair care, Styling, Hair color) + Make Up. Creativity, method.
- L'Oréal ParisMerchandising Operations ManagerMay 2007 - March 2010 (2 years and 10 months)Saint OuenResponsible for the DEPLOYMENT of institutional signage material, for annual launch promotions, for the staging of Mass Market categories (Skincare, Hair care, Styling, Hair color). Management of provisions, budget.
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Education
- Master's degree or equivalent - Art - Specialized School | Jury's Commendation | Development of a personal project (thesis & realization) | Personal topic addressed: "When adults and children manage to coexist harmoniously in 18m2."Institut d'Arts Visuels - Orléans2006
- National Diploma in Plastic Arts | Distinction | Development of a personal project (thesis & realization) | Personal topic addressed: "Excess and Measure, when detail becomes Essence."Ecole Supérieure d'Arts et de Design - Reims2004