Freelancer profile translated to English.
Back to original languageAbout Aude
Welcome to my profile as ane-commerce Community Manager&Instagram Social Media Managerforbeauty, cosmetics, and wellness brands.
I help brands that want to structure their **social media strategy**, develop their **Instagram visibility**, and increase their **e-commerce sales**.
PREMIUM COMMUNITY MANAGEMENT
1️⃣Instagram Strategy & Editorial Planning
✔️ Development and management of ane-commerce editorial plan
✔️ Integration of **product launches**, commercial operations, and key events
✔️ Alignment between content, **business objectives**, and conversion
✔️ Strategic highlighting ofbest-sellers & new arrivals
2️⃣Instagram Content & Reels Creation
✔️ High-performingInstagram Reelsand video content
✔️ Storytelling that highlights the brand, products, and expertise
✔️ Rapid adaptation tosocial media trends
✔️ Content designed forengagementandconversion
3️⃣Performance Analysis & Optimization
✔️ Monthly KPI analysis
✔️ Continuous optimization of theInstagram strategy
✔️ Competitive monitoring to identify growth opportunities
4️⃣META & Social Ads Advertising
✔️ Creation of differentiating angles foryour Meta Ads campaigns
✔️ Consistency betweenorganicandpaid
INSTAGRAM TRAINING AND COACHING
✔️ Strategic coaching for e-commerce brands
✔️ Structuring your Instagram strategy
✔️ Support for managing or recruiting a Community Manager
MY REFERENCES ↴
+5 years of experience ine-commerce Community Management & Instagram strategy
+70 brands supported in thecosmetics, beauty, and wellnesssectors
Cendrée HairCare, Muùne, Garance l'Atelier du Cheveu, Bionoble, MakeMyMask, Gaelle Besse Cosmétique, Aquilia
My approach is strategic, creative, and results-oriented.
Contact me, quick response guaranteed ✨
English
Fluent
French
Native or bilingual
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- Community Manager et Coach Instagram - Cosmétiques bio & naturelsAude GOUSTARDFASHION AND COSMETICSJanuary 2021 - Today (5 years and 5 months)Objective: to pass on my expertise and tips to leaders, founders of brands, and natural and organic cosmetic e-shops to make them 100% autonomous in managing their Instagram account.- Audit, positioning study, profile optimization- How Instagram and its algorithm work- Implementation of a content strategy- Development of an engaged community- Instagram acquisition strategy- Setting up a sales funnel+ 10 people supported since 2021:@ma_ptitetambouille@stilla_box@soaye_@onbulle@harmonieetsens@lauracharbon
- Community Manager - Spécialiste Instagram 🌿Aude GOUSTARDFASHION AND COSMETICSJanuary 2020 - Today (6 years and 5 months)Paris, FranceI take charge of the Instagram account of cosmetic brands to create unique, personalized, and creative content that meets the set objectives.Freelance clients:- @savongaellebesse- @cosmelame- @xena_construction- @planetazur- @gazoneo- @FinesHerbesCatering (food)- @Yumeetraiteur (food)Details of missions:- Strategic analysis- Creation and management of an editorial calendar- Creation of impactful visual and written content- Content planning- Moderation of comments, private messages, and engagement with the community- Statistics analysis- Influencer marketing- Instagram advertising
- Cosmélâme - l'Âme de la BeautéCommunity Manager - Organic Cosmetic SpecialistFASHION AND COSMETICSSeptember 2020 - January 2021 (4 months)Bordeaux, FranceSocial media strategy design:- Audit of existing accounts- Strategic and editorial recommendationsSocial media management for Cosmélâme:- Construction of the monthly editorial calendar- Writing and scheduling of content- Engagement and moderation of accountsCreation and implementation of a newsletter:- Definition of objectives and audience- Creation of campaigns and ads on Instagram and Facebook- Campaign monitoring and analysis
Recommendations
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Education
- Master Digital Marketing and Data AnalyticsICD Business School2018apprendre à piloter une stratégie digitale orientée résultat (KPI, attribution, reporting, optimisation) pour générer plus de résultats.
- Bachelor Marketing and CommerceESGci2016