Freelancer profile translated to English.
Back to original languageAbout Aude
Expert in brand strategy, communication and personal branding, I support brands, companies and professionals in defining and optimizing their positioning and messages.
My interventions include:
Strategic advice to align your vision and actions.
Content creation to strengthen your visibility and impact.
Coaching and training to develop your skills and those of your teams.
💎 CLIENTS 💎
Agencies: Microfilms Paris Junket, Alligator Studio, Carburant agency, If Design, Woô Paris
Incubators: L'Escalator, Paris&Co, Welcome City Lab, Empow'her, We Build Change, Maison Mère
Advertisers: Spotify, Pinterest, Macif
My expertise and multidisciplinary approach:
💡 Strategic planning
💡 Branding & Brand platform
💡 Communication strategy
💡 Brand Content
💡 BtoB Influence: Leader & Employee Advocacy
💡 Personal branding
💡 LinkedIn
💡 Copywriting
✍️ LinkedIn Focus and Editorial Strategy:
As a manager, I help you speak out on LinkedIn to gain notoriety and become a thought leader in your sector.
I offer you:
- optimize your profile and your network
- define your tone of voice
- determine your areas of expression
- establish your editorial calendar
- learn to publish
📚 I collaborated on the Personal Branding Guide from Welcome to the jungle "You are unique, show it” Hachette 2022
Do you have an urgent problem and want to find out how to collaborate together? Let's talk about it together.
English
Fluent
Spanish
Conversational
French
Native or bilingual
Can work on-site
Paris (up to 15km)
Experience
- SpotifyCopywriterENTERTAINMENT AND LEISUREJanuary 2021 - January 2021 (1 month)Paris, FranceThis podcast naming mission was initiated prior to the launch of two new original Spotify France productions.The missions:- Find a name for a taboo-free podcast where all the subjects discussed are put on the table and dissected by a team of podcasters who don't mince their words! Sex, discussions and a gang of girls attacking your ears.- Find a name for a daily program mixing podcasts and playlists.
- Aude Fraioli MarçalConsultantCONSULTING AND AUDITSNovember 2020 - Today (5 years and 7 months)Paris, FranceExpert in brand strategy, communication and personal branding, I support brands, companies and professionals in defining and optimizing their positioning and messages.My interventions include:Strategic advice to align your vision and actions.Content creation to strengthen your visibility and impact.Coaching and training to develop your skills and those of your teams.Do you have an urgent problem? Let's talk!
- WilmaAssociate director responsible for brand strategy and brandingSPORTSJune 2020 - Today (6 years)Paris, FranceMy role: to create, develop the brand culture and also develop the entire communication & marketing strategy:• Development of brand awareness, in particular PR in collaboration with our agency• Animation of our communities• Management and guardian of the consistency of the brand's graphic & visual identity• Creation of highlights, speaking opportunities...Wilma is the first independent French brand dedicated to women's cycling created in 2020.Our mission is to allow everyone to explore their power and sweat with freedom.
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Education
- Communication ManagerEFAP2005
- Tourism EntrepreneurCNAM2019L’entrepreneur du tourisme développe un concept pour faire émerger sur le marché une nouvelle valeur, innovante, portée vers la satisfaction des clients nationaux ou internationaux. Pour ce faire, le programme "Entrepreneur du tourisme" accompagne les porteurs de projets et les créateurs ou repreneurs d'entreprise en leur donnant l'ensemble des outils pratiques et par des études de cas concrètes. Chaque entrepreneur est accompagné dans son projet de création ou de reprise d'une entreprise touristique innovante aux différentes étapes du processus (analyse du marché et concurrence, définition et analyse SWOT, montage juridique, stratégie commerciale, présentation du business plan devant des professionnels, etc.).