Aude Castan

For ten years, I gained solid experience in strategic planning in Paris and abroad (Sid Lee Montreal, Analog Folk Sydney, BBDO Wellington, DDB Paris) before settling in Comminges, at the foot of the Pyrenees, in 2021.

I support brands, organizations, and social and solidarity economy (SSE) structures in their communication and transformation strategies (digital, cultural, organizational). Specializing in brand strategy, I have expertise in digital usage and culture combined with a background in social sciences (CELSA Paris Sorbonne). I favor user-centered collaborative methods that facilitate exchange and co-construction. I also work with organizations to promote the inclusion of women and gender minorities in the workplace, through training on gender equality or the prevention of sexist and sexual violence.

When I'm not conducting exploratory studies, I explore the Pyrenees on foot or on horseback.