Aude B.

Over 15 years of experience in PR for brands in the beauty/wellness and tourism sectors.

Since July 2023, I have launched my press office with a partner, specializing in marketing & communication in the cosmetics sector.

Le Bureau Bleu is a press & public relations office that supports brands/services/hotel establishments in their brand awareness strategy in the French market.

With over 15 years of expertise in the profession, a strong network, and an exceptional partner passionate about the beauty sector, we have decided to launch our own structure to restore the press officer profession to its former glory.

We hope to unite not only brands but also all agencies and independent professionals to enhance this profession and meet the new challenges of the press.

We provide communication consulting services and their operational implementation:

- Development of communication tools - press kits, press releases, newsletters -

- Selection of key journalists for your brand

- Organization of regular meetings with journalists / Setting up interviews - - Sending press materials, managing and following up on requests: visuals, information, interviews

- Organization of events (conferences, breakfasts, press trips, ...)

- Sending press kits

- Persistent and personalized follow-ups // Product placements

- Qualitative & quantitative monthly activity reports; complete annual review; editorial expectations

- Creation of a digital press review

Contract types: long-term or 'one shot' (from four months)

In parallel, I am available for specific operations such as writing press releases/press kits.

Looking forward to discussing!