Freelancer profile translated to English.

Description

I design Shopify e-commerce sites, as well as elegant, high-performing, and easy-to-manage WordPress websites.

After several years in digital strategy at Deloitte Digital, I chose to put my expertise to work for concrete projects: website creation, logos, graphic design guides, storytelling, and brand communication.

💼 Types of projects I undertake:

🔹 WordPress and Shopify website creation

Professional showcase site (coaches, studios, artisans, businesses, freelancers…)
Redesign of existing site
UX, structure, navigation optimization
Setup of key pages (Home, About, Services, Contact…)
Integration of tools: forms, booking, newsletter, analytics
Training on site management

🔹 Visual identity & branding

Logo creation (3 proposals + variations)
Complete graphic design guide
Color palette, typography, visual universe
Social media templates
Redesign of existing identity

🔹 Communication strategy

Positioning & storytelling
Definition of brand universe
Editorial strategy
Launch / rebranding support
Communication audit

🔹 Customer Experience (CX) optimization

Diagnosis of omnichannel customer journeys, identification of friction points, and co-construction of the target experience (with workshops, personas, journeys, blueprints…).

🔹 CRM strategy definition & implementation

Analysis of CRM maturity, assistance in choosing or optimizing tools (Salesforce, Adobe, etc.), support on segmentation, content, and automated campaigns.

🧩 My added value

Dual competence in design + strategy
A premium approach
Clear, structured, results-oriented communication
Solid experience with major brands
Fast, reliable execution, and human support

Languages

French
Native or bilingual
English
Fluent
Spanish
Fluent

Workplace preferences

Remote only

Primarily works remotely

Fusion Atelier Boutique
Shopify E-commerce Site Creation
March 2026 - May 2026 (2 months)
Villeneuve-lès-Avignon, France
The best way to get an idea is to visit the e-commerce site directly: fusion-atelierboutique.com. We started with a basic plan and thus with access to a basic theme that I customized.
Shopify Visual Identity SEO
Mistral Conciergerie
Wordpress Redesign
January 2026 - February 2026 (1 month)
Migration from Squarespace to WordPress
Improvement of page UX
Integration of forms, reviews, newsletter
WordPress Site Branding
Fusion - Atelier Boutique
Graphic Designer
January 2025 - January 2025
Creation of 3 logo versions for a boutique of handmade creations & objects. Adaptation of the selected logo for all media.