About Aubrée
French
Native or bilingual
English
Fluent
Experience
- Open2EuropeSenior PR ConsultantPRESS AND MEDIANovember 2021 - March 2023 (1 year and 4 months)Bordeaux, FranceSenior PR Consultant for brands in the lifestyle, home, and high-tech sectors:- Client relationship management (international clients);- Development of strategic plans and their implementation;- Coordination and management of junior/intern profiles;- Fostering relationships with journalists;- Organization and participation in press events (interviews, press conference organization);- Writing press materials;- Monitoring;- Production of press reviews, press campaign reports, and qualitative and quantitative analyses;- Budget management;- Participation in tenders.
- Marie-Antoinette GroupeExperienced PR & E-PR ConsultantPRESS AND MEDIADecember 2018 - September 2021 (2 years and 9 months)Île-de-France, FranceExperienced PR Consultant, Lifestyle & Decor department:- Management of a portfolio of 9 clients in the lifestyle sector: Mondial Tissus, GiFi, Carré Blanc, Cuisine Plus, Beko, Campingaz, FoodSaver, Yoga Searcher, COMEXPOSIUM- Participation in the development of strategic PR, corporate & influence recommendations- Daily client relations: point of contact, advice, competitive intelligence, etc.- Writing press materials (press kits, press releases, invitations, message grids, etc.) and managing service providers (art directors, graphic designers, etc.)- Daily contact with journalists and influencers: handling press requests, managing shoots, interviews, identifying editorial calendars, regular meetings- Organization of PR events (press day, webinar, showroom, dinner, etc.) and management of service providers (venues, artists, film crews, etc.)- Management of annual budgets- Evaluation of communication actions and reporting
- Barefoot RPFashion and Lifestyle Press OfficerPRESS AND MEDIAFebruary 2018 - October 2018 (8 months)64600 Anglet, FranceManagement of press relations for a client portfolio in fashion, lifestyle, sports, and corporate:- Production of information materials for journalists (press kits, press releases, talking points, etc.);- Launch and development of press campaigns (press release schedule, press releases, journalistic targeting, and materials);- Management of journalist portfolio (updates, follow-ups);- Media monitoring;- Evaluation of media coverage and reporting.- Ancillary agency activities: client prospecting, social media, etc.
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Education
- Master's Degree in Marketing & Sales, Business Developer optionIAE Bordeaux2018Master 2 Marketing & vente, option Business Developer
- Master of CommerceIAE Bordeaux2017Master commercial - business developer