Freelancer profile translated to English.
Back to original languageAbout Athénaïs
I am Athénaïs Andreau.
I support brands, founders, and freelancers in developing their image and strategy.
I have a role of art director with a strategic part & knowledge of current trends in products, influence, and social media.
Recognizable branding & a clear strategy are the keys to a strong brand - I therefore aspire to create the best visuals for my clients.
I enjoy working in completely varied sectors, it's even more challenging for me not to limit my creative process.
My expertise:
/ One-to-one support - personal branding (Instagram & LinkedIn)
/ Creation of visuals for social networks (Instagram & LinkedIn)
/ Brand strategy consulting
/ Visual content creation coaching
/ Brand image (branding and rebranding)
/ Professional support layout (pitch deck, conference, commercial proposal)
My projects (current and past):
Anne-Sophie Benoit - Apique - Asana - Axa Group - Body Hour - Brends - Cuissoh - Excelsior - French Coffee Shop - Johann Frarier - Julia Musset - Kévin Pianezza (Cézare) - Ludwig Hébert - Léa Legendre - Lorena (Une comm badass) - Malucette - Nunina - Osée - Payhawk - Shootime - Truekin - Wira Consulting (Hugo et Cameron) - Yield Studio.
French
Native or bilingual
English
Conversational
Can work on-site
Paris (up to 20km)
Experience
- L'AVANT GARDISTECommunications ManagerE-COMMERCEMay 2023 - June 2023 (1 month)Boulogne-Billancourt, France- Definition and implementation of a new 360 strategy- Strategy and deployment of content across all social networks (Facebook, Instagram, Tiktok, Linkedin)- Strategy and development of marketing content (newsletters, print, SEO, and editorial/videos)- Implementation of organic mechanics and partnerships to generate traffic, awareness, and engagement (influence, affinity partners, affiliates, events...)- Management of press and partner relations
- Mereo NetworkArt Director - BrandingTECHDecember 2022 - December 2022 (1 month)- Rebranding of visual identity- Social media content creation- Brand Book
- MalucetteArt DirectorE-COMMERCEOctober 2022 - Today (3 years and 8 months)Paris, France- Instagram community growth: + 22k followers- Art direction for about ten photoshoots- Launch of 15 collections- Influencer collaboration: + 300 creators (from nano to macro)- Content creation: + 500 posts- Brand partnerships: Merci Handy, Si Si La Paillette, My Lubie, etc.- Graphic identity redesign- Distribution strategy: Bon Marché, Printemps, Galeries Lafayette
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Education
- Bachelor - Art Direction (Advertising)ESP School of Advertising, Communication and MarketingBachelor 3 - Chef de projet communication et marketing option création publicitaire
- DUT Information-Communication (Digital)University of Tours