About Atakan
After 17 years working across Europe and Southeast Asia, in FMCG multinationals, travel, and businesses built from scratch, the pattern keeps repeating: margins eroding, a portfolio that no longer reflects real demand, a commercial system quietly working against itself. And short-term fixes that move the number briefly before it goes back to where it was.
I diagnose the structural cause, build the commercial architecture behind the fix, and stay until the results are proven and sustained. Pricing strategy, portfolio rationalization, margin optimization, commercial model rebuilds.
The work has ranged from repositioning €120M+ FMCG categories and restructuring travel portfolios of 200+ properties, to turning around markets in two-year decline to double digit growth within 3 months, and building commercial models from scratch.
Different scale, same diagnostic approach.
Spanish
Fluent
English
Fluent
Turkish
Native or bilingual
Dutch
Conversational
French
Basic
Remote only
Primarily works remotely
Experience
- KasvvoIndependent Commercial Strategy AdvisorCONSULTING AND AUDITSMay 2026 - Today (3 months)The Hague, NetherlandsCommercial systems break quietly. Margins erode, portfolios lose direction, pricing stops reflecting reality. By the time it shows in the numbers, the structure behind it has been wrong for months.I get inside the business, diagnose what is actually broken, and build the commercial architecture that fixes it properly. The engagement ends when the commercial engine is running and the numbers prove it.Pricing strategy, portfolio rationalization, margin optimization, commercial model rebuilds.
- Fleur sur MerFounder & Managing DirectorTRAVEL AND TOURISMMay 2023 - May 2026 (3 years)France• • Founded a luxury villa rental and property management business on the French Riviera (Cote d'Azur), building it from zero to 20+ properties and 150-200 seasonal bookings annually with full P&L ownership.• • Redesigned the commercial model from a basic fee structure to subscription-based management packages with à la carte pricing, correcting a structural underpricing problem driven by owners systematically undervaluing professional property management versus simple coordination.• • Built a full operational infrastructure from scratch: a custom booking management system with visual booking flow, automated pre-arrival tenant communications, digital on-site check-in forms, and integrated collaboration tools, enabling the business to scale without proportional cost increase.• • Executed vertical integration of linen and housekeeping services, bringing a high-frequency operational dependency in-house to improve service reliability and reduce unit costs, delivering over 40 percentage points margin improvement.• • Built property-level unit economics linking demand, pricing, and cost structure to optimize portfolio profitability and guide expansion decisions.
- Sunweb GroupCommercial Strategy & Portfolio ManagerTRAVEL AND TOURISMJuly 2022 - May 2024 (1 year and 10 months)Netherlands• • Owned commercial portfolio strategy across Turkey, Spain, and Portugal representing €50M+ in annual revenue, with responsibility for portfolio structure, demand analysis, and commercial performance.• • Led portfolio rationalization reducing supply by 40% (200 to 120 hotels), eliminating low-demand long-tail assets and concentrating volume on high-performing properties to improve portfolio productivity and partner leverage.• • Identified through segmentation analysis that 70-80% of total demand concentrated in lower price tiers, reshaping portfolio mix and redirecting commercial focus toward volume-driving segments.• • Developed a 3-year passenger growth and investment model linking portfolio capacity, source market demand, and budget scenarios to define market expansion strategy from 90K to 200K passengers.
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Education
- Master of Science (MSc)Universitat Pompeu Fabra2006Management
- Bachelor of Science (BSc)Marmara University2005Business Administration