Aurelie Sykes-Darmon

Tech.Rocks,

Responsible for the commercial and strategic management of Tech.Rocks events, the leading tech leader community in France. I contributed to revenue growth by developing sponsorship offers and structuring B2B lead generation event activations - particularly for the Tech.Rocks Summit, a benchmark annual event for CTOs and tech leaders in France.

Business Development / Partnerships:

• Design and sale of sponsorship packages (speaking slots, workshops, booths, content...)

• Prospecting and closing new partners

• Management and retention of a sponsor portfolio

• Contribution to the annual business plan construction

• Administrative follow-up and invoicing of partners

• Implementation of targeted marketing campaigns

• Structuring and automation of prospecting (Hubspot & Lemlist)

Event Management:

• Creation of innovative formats to engage the tech leader community

• Design and deployment of B2B lead generation activations

• Construction of the annual event calendar

• Coordination of service providers (booths, signage, logistics)

• Optimization of customer experience (partners & attendees)

• Brand representation at events

Discover the Tech.Rocks Summit: https://events.tech.rocks/summit-2024

Mission carried out with the event agency EGG Event, as part of an event in Greece bringing together the sales teams of a pharmaceutical group with an international presence.

Scope of the mission (in English):

• Management of the overall event program, in coordination with the production director, the agency project manager, and the final client

• Briefing, coordination, and support of the master of ceremonies for all their speaking engagements

• Writing of the hosting script, in line with the key messages defined by the final client

• Ensuring editorial consistency between the overall theme, the segments, and the speakers' materials

• Review, correction, and strategic adjustments of internal speakers' presentations

Creation and launch of the 1st edition of the Sustainable Transformation Summit, in partnership with Leaders League / Décideurs Magazine at the Pavillon d'Arménonville in Paris.

A day designed as a space for exchange and a laboratory for concrete actions, bringing together over 500 COMEX/CODIR decision-makers around major transition challenges.

Scope of intervention:

• Co-design of the event (positioning, format, roadmap)

• Sponsor research and management (event financing)

• Definition of the agenda and themes for roundtables

• Contacting and coordinating with expert speakers

• Organization of a networking lunch with startup awards ceremony

• Close collaboration with the Leaders League teams (content, production, editorial coordination)

Discover the event: https://www.sommet-transformation-durable.com/