Freelancer profile translated to English.

Description

Strategic content for technology companies that need to explain, convince, and sell

If your company develops complex technological solutions and you struggle to make the market understand their value, you need more than a good product: you need a clear, structured, and customer-oriented narrative.

I work with B2B companies in the technology sector that want to transform their communication into an effective marketing tool. I help translate technical complexity into messages that generate interest, build trust, and support consultative selling.

Every piece of content I develop—from blog or social media articles to sales materials—is designed to connect with your audience and support your business objectives.

SERVICES

1. Get a content plan aligned with your business objectives

Purpose: attract your ideal client, position yourself as an expert, and generate sales opportunities.

Includes: editorial strategy, audience definition, key topics, formats, calendar, tone, and channels.

2. Explain your technological solution without losing your audience

Purpose: facilitate consultative selling, improve your sales support materials, and differentiate yourself from the competition.

Includes: writing use cases, white papers, web content, technical articles, and marketing materials.

3. Keep your blog or social media active without burning out your team

Purpose: maintain a constant presence, gain search engine visibility, and offer useful content to your clients.

Includes: monthly writing for blog, LinkedIn, or X, content curation, and adaptation to your campaigns.

4. Improve the performance of your current content

Purpose: know what works, what doesn't, and how to improve to meet real marketing and sales objectives.

Includes: content audit, SEO analysis, tone review, and prioritized recommendations.

Industry field of expertise

Languages

Spanish
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Matices de Marketing
Partner
TECH
November 2004 - December 2015 (11 years and 1 month)
Madrid, Spain
• Digital communication and marketing project management (for companies like InterSystems, OutSystems, Altitude Software, 3M, among others).
• Creative team coordination and content management for 360º campaigns.
• Brand, social media, and public relations strategy consulting.
Content Marketing Social media strategy and management Corporate Strategy Communication Writing and preparing documents, reports, and briefs
ICEMD
Master's Professor in Integrated Direct Marketing
EDUCATION AND E-LEARNING
February 2008 - April 2010 (2 years and 2 months)
Madrid, Spain
• Lecturer in digital writing and communication.
Practical training for professionals and postgraduate students in direct and relational marketing.
E-learning
Asunción Saura
Marketing and Communication
January 2016 - Today (10 years and 7 months)
Madrid, Spain
I am a content strategist and writer with over 30 years of experience creating clear, well-structured, and purposeful messages. I work with brands that need to accurately express what they do and why it matters to their market, clients, and prospects.

I specialize in complex topics such as technology, artificial intelligence, or healthcare technology, among others. I also accurately translate technical information from English to Spanish, without losing the human touch or the message's impact.

The platform doesn't matter, whether it's a blog, a website, a social media channel you want to nurture and grow, a PDF about a client's success story, or an opinion piece from your company's top representative. I have experience in both marketing and communication writing formats and media.

My style combines judgment, depth, and agility. I don't improvise: I listen, analyze, and write with a clear objective.

If your project requires clear thinking and value-adding writing, we can start whenever you're ready. retract
Content creation and writing Content Curation Web Content Writing SEO Writing Proofreading