Freelancer profile translated to English.
Back to original languageAbout Alexander
Expert Ads & Acquisition (Meta, Google, TikTok) | 10+ years of experience
💼 Paid Media and Growth on Meta Ads (Facebook, Instagram), Google Ads (Search, YouTube), and TikTok Ads for brands, e-commerce, and launch projects.
⚡️ Campaigns run for: Adidas, Gucci, L'Oréal, Le Ritz, Lacoste, MSI, Happn, Pierre Lannier, Bridgestone, Masteos, Orelsan, Justice, Bigflo & Oli.
🤝 Experience at Google, Klarna, and Biggie Group.
I design and manage acquisition strategies with a simple idea: generate revenue, not just pretty metrics. I operate at the intersection of performance and creative, with a deep understanding of Meta, Google, and TikTok platforms and what truly converts based on sectors and budgets.
Specifically, I handle:
🛠 Complete setup (pixels, tracking, events, account structure)
📈 Launch and management of multi-platform campaigns
🔥 Quick audits with clear action plans
🧠 Acquisition strategy and scaling
📊 Business-oriented reporting, not vanity metrics
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
German
Conversational
Can work on-site
Paris (up to 50km)
Experience
- KlarnaHead of MediaBANKING AND INSURANCESeptember 2024 - January 2026 (1 year and 4 months)Paris, FranceManagement of Klarna France's entire paid media strategy: Meta Ads (Facebook Ads, Instagram Ads), Google Ads (Search, Display, YouTube), and TikTok Ads, in coordination with marketing teams and partner brands.Deployment of multi-platform advertising campaigns focused on performance and conversion, structuring Klarna's native formats (in-app collections, influencer activations) in line with advertiser paid strategies.
- RESTOBOX SAS
On Malt
SEA / Social Media / CRM CampaignsRESTAURANTS AND FOOD SERVICEJune 2024 - August 2024 (2 months)Paris, FranceDigital acquisition strategy for Pokaora on Meta Ads (Facebook Ads, Instagram Ads) and Google Ads: campaign structuring, targeting, retargeting, and continuous KPI optimization (CPA, ROAS).Design and testing of high-performance creatives (UGC, static visuals, video hooks) combined with an advanced audience strategy to maximize conversion rates. Implementation of CRM and automation flows to support paid campaigns. - Raj & cieMeta Ads Campaign ImplementationMay 2024 - May 2024Paris, FranceDeployment and optimization of Meta Ads campaigns (Facebook Ads, Instagram Ads) for ticket sales of a cultural event at the Arab World Institute. Over 500 tickets sold in less than a week through precise targeting and retargeting on local Parisian audiences.
Reviews
Marion
Masteos
Reviewed on 9/15/2021
Alexander has the incredible quality of working quickly and well. Attentive to needs while being proactive, he always perfectly meets our expectations!
Z
Zon
Zon & Rogen
Reviewed on 9/10/2021
It was a pleasure working with you Alexander. Thank you for your attentiveness and commitment. You completely master your subject, a true professional from an artistic as well as technical point of view. Looking forward to entrusting you with new projects.
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Education
- Digital MarketingMBA ESG2016
- Audio TrainingSAE2016