Astri Hernandez Lanza

Analyzed user behavior and digital funnels for automotive website, Hyundai France, using GA4, Contentsquare, and Looker Studio. Built and maintained dashboards and performance reports to monitor traffic, engagement, conversion rates, and UX friction points. Conducted in-depth UX and CRO analyses including heatmaps, session replays, scroll and click analysis to identify optimization opportunities across key user journeys such as leasing, test drive and configurator flows. Collaborated closely with cross-functional teams (marketing, UX, technical, media) and external agencies to validate hypotheses, support A/B testing and personalization initiatives, and translate data insights into actionable business recommendations for both technical and non-technical stakeholders.

Assisted customers with product selection, returns, and service inquiries in a fast-paced retail environment. Managed transactions and ensured high customer satisfaction. Awarded Associate of the Month (December 2021) for performance and customer service.

Delivered high-quality customer service while handling multiple priorities simultaneously. Trained new team members and supported daily store operations. Strengthened customer loyalty through communication and problem-solving skills.