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Astrid VidusAV

Astrid Vidus

Communication Officer, PR, Influencer Marketing

€400/day
Strasbourg, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Astrid

With 15 years of experience in communication, media relations, and influence, I have developed cross-functional expertise in numerous sectors where I have had the opportunity to collaborate with major players and tackle varied challenges: sports, lifestyle, food, high tech, art of living.
Curious and determined, my skills are transferable to other fields of activity, and I leverage my expertise by drawing on my extensive network of media, journalists, influencers, and Key Opinion Leaders to amplify your image and notoriety.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Strasbourg (up to 10km), Paris (up to 10km)

Experience

  • NORTH COMMUNICATION
    Senior Press Officer
    PRESS AND MEDIA
    February 2020 - Today (6 years and 4 months)
    Paris, France
    Accounts managed:
    World Sugar Arts (food)
    Intersport (sports, lifestyle)
    Electra (mobility, tech, lifestyle)
    Adidas Headphones and Urbanears (tech, lifestyle)
    G-Shock and Casio (lifestyle, sports, street)

    ✓ Strategic recommendation
    ✓ Drafting and distribution of communication tools (press kits, press releases, and newsletters/emailings)
    ✓ Follow-up and negotiation of publications
    ✓ E-influence: sourcing influencers, setting up partnerships & co-brandings, monitoring on social networks
    ✓ Implementation of digital operations and media partnerships
    Press Relations Communication Strategy Influence Project Management Client Contact Media Event Management
  • 187 COM
    PR Officer
    PRESS AND MEDIA
    January 2020 - January 2020
    Paris, France
    PR Officer
    Burton, Dakine, FW Apparel, Galanck
    Sending press releases, phone follow-ups, product placements, organizing press interviews.
    Project Management Press Relations
  • Black Milk Agency
    PR Manager
    PRESS AND MEDIA
    August 2013 - September 2018 (5 years and 1 month)
    Paris, France
    Management of the agency's various budgets (sports, food, lifestyle, high tech, fashion...): Reebok, Burton Snowboard, Fjällräven, Oxbow, Jabra, Jawbone, Skullcandy, Toms, Deejo, Cosmydor, Tous Restaurant, B-Boyz Burger...
    Management of a team of three people
    Recommendation, development, and implementation of PR plans
    Drafting of press releases, press kits, and newsletters/emailings
    Follow-ups, meetings, media monitoring (product, corporate) and reporting
    Implementation, monitoring, and reporting of digital operations/partnerships with blogs, influencers, Instagram
    Implementation, monitoring, and reporting of event-based operations (launches, press trips, press days...)
    Daily client relationship management
    Project Management Communication Strategy Press Relations Team Management Copywriting Event Management Social Networks Press Kit Adobe InDesign

Recommendations

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Former user and 1 other person have recommended Astrid

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Education

  • Master's Degree in Global Communication
    ISCOM
    2009
  • BTS in Business Communication
    Lycée Carcouët
    2007

Skill set

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