Freelancer profile translated to English.

Description

With 15 years of experience in communication, media relations, and influence, I have developed cross-functional expertise in numerous sectors where I have had the opportunity to collaborate with major players and tackle varied challenges: sports, lifestyle, food, high tech, art of living.

Curious and determined, my skills are transferable to other fields of activity, and I leverage my expertise by drawing on my extensive network of media, journalists, influencers, and Key Opinion Leaders to amplify your image and notoriety.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Strasbourg (up to 10km), Paris (up to 10km)

NORTH COMMUNICATION
Senior Press Officer
PRESS AND MEDIA
February 2020 - Today (6 years and 4 months)
Paris, France
Accounts managed:
World Sugar Arts (food)
Intersport (sports, lifestyle)
Electra (mobility, tech, lifestyle)
Adidas Headphones and Urbanears (tech, lifestyle)
G-Shock and Casio (lifestyle, sports, street)

✓ Strategic recommendation
✓ Drafting and distribution of communication tools (press kits, press releases, and newsletters/emailings)
✓ Follow-up and negotiation of publications
✓ E-influence: sourcing influencers, setting up partnerships & co-brandings, monitoring on social networks
✓ Implementation of digital operations and media partnerships
Press Relations Communication Strategy Influence Project Management Client Contact Media Event Management
187 COM
PR Officer
PRESS AND MEDIA
January 2020 - January 2020
Paris, France
PR Officer
Burton, Dakine, FW Apparel, Galanck
Sending press releases, phone follow-ups, product placements, organizing press interviews.
Project Management Press Relations
Black Milk Agency
PR Manager
PRESS AND MEDIA
August 2013 - September 2018 (5 years and 1 month)
Paris, France
Management of the agency's various budgets (sports, food, lifestyle, high tech, fashion...): Reebok, Burton Snowboard, Fjällräven, Oxbow, Jabra, Jawbone, Skullcandy, Toms, Deejo, Cosmydor, Tous Restaurant, B-Boyz Burger...
Management of a team of three people
Recommendation, development, and implementation of PR plans
Drafting of press releases, press kits, and newsletters/emailings
Follow-ups, meetings, media monitoring (product, corporate) and reporting
Implementation, monitoring, and reporting of digital operations/partnerships with blogs, influencers, Instagram
Implementation, monitoring, and reporting of event-based operations (launches, press trips, press days...)
Daily client relationship management
Project Management Communication Strategy Press Relations Team Management Copywriting Event Management Social Networks Press Kit Adobe InDesign