Freelancer profile translated to English.

Description

I help companies develop their brand awareness, improve their brand image, and directly reach their future clients. With expertise in marketing, communication, and event management, I have three main areas of action.

My offer is simple: to provide you with my skills and efficiency without the constraints of a traditional hiring. To deliver results, rigor, and professionalism.

MY PHILOSOPHY

"Choose a job you love, and you will never have to work a day in your life." Confucius.

For almost 5 years, I managed a team in an advertising agency, my daily life was punctuated by exchanges, meetings, and strategies. Our role as team leaders is to know how to position ourselves between the company's overall strategy, the expected objectives, and the expectations of collaborators.

We must sometimes take the lead for our teams but also know how to step back and highlight the skills of our teams. It's an intelligent and stimulating yo-yo effect.

In event management, the important thing is to keep the rhythm. To have a desire for precision, attention to detail, and always keep the schedule in mind. It is a sector of exchanges, meetings, and communication par excellence.

Finally, managing and developing international brands means working with different cultures, understanding logistics mechanisms, managing import and export commercial flows. It also means mastering a digital & influence strategy. It's about confronting the consumer and always evolving, innovating.

My philosophy today comes from all these experiences. I understood the difficulty companies have in recruiting intrinsically motivated employees. The risk of hiring someone who won't be a good fit, losing money, training time, and impacting clients.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Lyon (up to 50km)

Bergonzo
Manager
LUXURY GOODS
September 2018 - January 2023 (4 years and 5 months)
Lyon, France
Management of the web - e-commerce section

- Creation and updating of website content / texts / banners
- Creation and updating of templates / Design optimization
- Competitive intelligence
- Optimization / SEO
- Development of 2.0 tools (social media) + optimization of commercial accounts
- Prospecting via social media
- Creation of a specialized blog

Internal Communication

- Creation of communication materials, communication tools (flyers, brochures, mail signatures…)
- Creation of print materials
- Organization of internal events (seminars, incentives, team building, meetings)
- Creation of internal materials for Account Managers and Assistants (client reporting, decoration cards…)
- Development of TRAINING module (e-learning..)
- Creation of a newsletter / Newsletter distribution / creation of client databases
- Creation of commercial prospecting e-mails

External Communication

- Development of ethical policy
- Development of environmental policy
- Development of certifications
- Study of specialized press, monitoring specialized press

Client

- Tenders
- Client file management if needed
Team Management Communication Marketing Web Project Management
Le Mini Macaron
Brand Development Manager
FASHION AND COSMETICS
April 2015 - September 2018 (3 years and 4 months)
Lyon, France
Global Description
Implementation of the company's e-marketing and multi-channel strategy (market, product, positioning, distribution) and operational monitoring of projects (online, offline, and mobile). Optimization and development of sales and company profitability.

Multi-channel Marketing Actions
Choose communication channels suitable for product launch (advertisements, media plan, promotional events) / Build the operational marketing plan: manage and deploy the promotional schedule / Ensure the alignment of marketing actions with customer and prospect expectations.

Commercial Communication Plan Management
Organize trade shows, seminars, promotional events / Update the content of promotional communication materials (email, mail, newsletter, article writing, etc.) / Ensure the visibility of the company's products and services to prospects.

Development of a Solid Commercial Sales Force
Develop commercial tools and arguments for the sales force / Manage the supply system for all communication materials.

Implementation of Merchandising Policy
Translate and refine the development plan into merchandising actions by product line or by product. Exchange with category managers on product line selection (assortment choices..) / Prepare specifications and select external service providers / Coordinate different trades (internal or external) involved in fitting work / Ensure compliance with deadlines and budgets / Monitor the deployment of the merchandising policy in points of sale.

Logistics
Implementation of internal logistics processes / Management of large account imports and exports for internal brands
Global Description Implementation of the company's e-marketing and multi-channel strategy (market, product, positioning, distribution) and operational monitoring of projects (online, offline, and mobile). Optimization and development of sales and company profitability. * Multi-channel Marketing Actions Choose communication channels suitable for product launch (advertisements, media plan, promotional events) / Build the operational marketing plan: manage and deploy the promotional schedule / Ensure the alignment of marketing actions with customer and prospect expectations. * Commercial Communication Plan Management Organize trade shows, seminars, promotional events / Update the content of promotional communication materials (email, mail, newsletter, article writing, etc.) / Ensure the visibility of the company's products and services to prospects. * Development of a Solid Commercial Sales Force Develop commercial tools and arguments for the sales force / Manage the supply system for all communication materials. * Implementation of Merchandising Policy Translate and refine the development plan into merchandising actions by product line or by product. Exchange with category managers on product line selection (assortment choices..) / Prepare specifications and select external service providers / Coordinate different trades (internal or external) involved in fitting work / Ensure compliance with deadlines and budgets / Monitor the deployment of the merchandising policy in points of sale. * Logistics Implementation of internal logistics processes / Management of large account imports and exports for internal brands
Skills: Digital Communication Strategy
Communication Team Management Marketing Graphic Design