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Astrid SpieringAS

Astrid Spiering

Senior Marketing Strategist | Social Media & Brand

€800/day
2 projects
Köln, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Astrid

A child of the 90s, rooted in Cologne. You'll usually find me in a café with a book and an oat cappuccino, or at a flea market searching for the next find.

Professionally, I develop holistic social media strategies for brands and companies in the DACH region. From concept to operational implementation. Tailored, not one-size-fits-all. Marketing needs to fit. The target audience, the brand, the social media channels, and oneself.

I translate marketing goals into effective social media strategies, evaluate existing presences, and also implement operationally where necessary. From content and community management to paid ads. With the right mix of strategy and tools for great results.

Focus areas: Social Media Strategy · Brand Positioning · Content Strategy · Community Management · Paid Social
  • German

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Köln (up to 50km)

Experience

  • Senior Marketing Strategist
    Focus: Social Media & Brand
    SOCIAL NETWORKS
    January 2020 - Today (6 years and 7 months)
    Social media consulting and creation of holistic social media strategies + branding for brands and public figures, translation of marketing strategies into social media strategies (strategic + operational), evaluation of social media presences, social media consulting and assessment of communication strategies, creation of blog and magazine articles, operational social media management including creation of captions, stories, feed structures, community management, (re)design and creation of shops, WordPress homepages and print materials as part of a holistic rebranding, consulting and analysis regarding online sales channels and marketing measures, creation of paid ads including evaluations
    Community Management Branding Social Media Content Social Media Marketing Influencer Marketing
  • Lanius GmbH
    Head of PR, Marketing & Social Media
    FASHION AND COSMETICS
    July 2019 - March 2020 (8 months)
    Cologne, Germany
    Development of the communication strategy regarding brand identity, target audience analysis, budgeting of marketing measures B2B, B2C, editorial activities (interviews, website texts, newsletters), campaign development, creation of editorial plans, social media support for events, organization and execution of photo shoots, creation and evaluation of reports, community management, influencer relations, workshop facilitation
    Communication Strategy Social Media Training Influencer Marketing
  • B+D Agenturgruppe
    Social Media Manager
    DIGITAL AND IT
    January 2019 - July 2019 (6 months)
    Cologne, Germany
    Development of communication strategies regarding brand identities, campaign development, creation of editorial plans, development of design formats for social media, social media support for events, training of trainees, creation and evaluation of reports. 1:1 support for major clients.
    Social Media Marketing Content Strategy Social Media Content Instagram Branding

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Education

  • Fashion, Luxury & Retail Management
    EBC Düsseldorf
    2016
    Fashion, Luxury & Retail Management
  • Fashion Management
    Berkeley College
    2015
    Fashion Management

Skill set

Categories