About Astrid
German
Native or bilingual
English
Fluent
French
Basic
Experience
- Senior Marketing StrategistFocus: Social Media & BrandSOCIAL NETWORKSJanuary 2020 - Today (6 years and 7 months)Social media consulting and creation of holistic social media strategies + branding for brands and public figures, translation of marketing strategies into social media strategies (strategic + operational), evaluation of social media presences, social media consulting and assessment of communication strategies, creation of blog and magazine articles, operational social media management including creation of captions, stories, feed structures, community management, (re)design and creation of shops, WordPress homepages and print materials as part of a holistic rebranding, consulting and analysis regarding online sales channels and marketing measures, creation of paid ads including evaluations
- Lanius GmbHHead of PR, Marketing & Social MediaFASHION AND COSMETICSJuly 2019 - March 2020 (8 months)Cologne, GermanyDevelopment of the communication strategy regarding brand identity, target audience analysis, budgeting of marketing measures B2B, B2C, editorial activities (interviews, website texts, newsletters), campaign development, creation of editorial plans, social media support for events, organization and execution of photo shoots, creation and evaluation of reports, community management, influencer relations, workshop facilitation
- B+D AgenturgruppeSocial Media ManagerDIGITAL AND ITJanuary 2019 - July 2019 (6 months)Cologne, GermanyDevelopment of communication strategies regarding brand identities, campaign development, creation of editorial plans, development of design formats for social media, social media support for events, training of trainees, creation and evaluation of reports. 1:1 support for major clients.
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Education
- Fashion, Luxury & Retail ManagementEBC Düsseldorf2016Fashion, Luxury & Retail Management
- Fashion ManagementBerkeley College2015Fashion Management