About Astrid
French
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English
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Experience
- Astrid SeullietDigital Communication ConsultantCONSULTING AND AUDITSJanuary 2023 - Today (3 years and 5 months)Bordeaux, France
- Communication courses in higher education, juries, coaching of students (EFAP, EFREI, INSEEC, Media School, ...)
- Facilitation of training sessions in incubators and consulting firms (change management, consultant's posture)
- Writing, proofreading, and publishing of SEO web articles
- Video editing
- Copywriting of landing pages for client testimonials
- Social media management (Facebook, Twitter, LinkedIn)
- Press relations
- Sales prospecting, contract negotiation
- Highlight Consulting
On Malt
Editorial Content StrategyCONSULTING AND AUDITSMarch 2024 - June 2024 (3 months)Bordeaux, FranceThe HR consulting firm, located in Luxembourg, needed support for their editorial strategy to structure their content creation and assist the teams in the writing process, while benefiting from an external perspective.The work involved:- Workshop to define an annual editorial plan and line.
- Creation of a detailed editorial calendar.
- Support with writing and proofreading content for the blog.
- Writing posts for their LinkedIn and Facebook social media.
- CarventuraCommunication ManagerAUTOMOBILEOctober 2020 - August 2022 (1 year and 11 months)Paris, FranceCarventura is the specialist in online used car sales. It is a subsidiary of the Stellantis group (formerly PSA Group), created in 2017.> BRAND CONTENT: Content Marketing, Brand ContentManaging the strategy and production of online content: website, articles, white papers, videos, chatbot. Defining topics, messages, media, conducting interviews, writing content, video editing, overseeing production if outsourced.> PRESS RELATIONSDefining the strategy and managing press relations activities: agency supervision, press release writing, opinion piece writing, implementing influencer campaigns.> SOCIAL MEDIADefining a content strategy adapted to different platforms.Ensuring online presence on social networks: LinkedIn, Facebook, Instagram, YouTube...
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Education
- Growth MarketingLaGrowthFormation2018growth Marketing
- Master 2, Marketing and Business PracticesIAE de Paris2013Master 2, Marketing et Pratiques Commerciales