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Astrid PerraudinAP

Astrid Perraudin

Digital Marketing & Communication I Acquisition

€500/day
Nantes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Astrid

Digital Marketing & Communication Consultant – Acquisition Strategies & International Project Management

Do you want to structure your digital communication and generate qualified leads? With 10 years of experience with luxury leaders (L'Oréal, Dassault Aviation) and in an international environment (ALTEN, 15 countries), I design high-performing acquisition strategies aligned with your business objectives.

What I bring you:
  • **Measurable ROI multichannel digital campaigns**: Web, Social Media, emailing, SEO/SEA – I optimize each channel to maximize your conversions
  • **Smooth international project management**: coordination of multicultural teams, multi-country deployment, deadline management
  • **Data-driven management**: KPI analysis, performance reporting, and continuous optimization plans

**My deliverables**: Digital acquisition strategies • Go-to-Market marketing plans • Multichannel campaigns (paid & organic) • Website redesign & SEO • Content marketing • KPI Dashboards

My added value?I combine strategic vision with operational execution. I unite your teams around common goals and support you through to concrete results.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Nantes (up to 50km)

Experience

  • ALTEN
    GROUP DIGITAL MARKETING & COMMUNICATION MANAGER
    May 2022 - Today (4 years and 3 months)
    Paris, France
    Governance of web projects at Group level Management of web & digital marketing projects at Group level Content production (business & HR) for internal sites FR & corporate (SEO) Deployment of 360 digital campaigns KPI management at Group level for all countries KPI analysis & associated recommendations Operational management of 3 people
    Digital Communication Project Management International Coordination Web Marketing Strategy Team Management
  • Dassault Aviation
    DIGITAL COMMUNICATION MANAGER - FALCON
    AVIATION AND AEROSPACE
    January 2020 - May 2022 (2 years and 4 months)
    Paris, France
    Creation & implementation of Falcon brand digital strategies Project management and coordination with international teams Management of digital communication tools: website, newsletters, emailing, social networks Analysis of digital campaign KPIs Operational management of one person
    Digital Strategy Definition and monitoring of indicators (KPI) International Coordination Project Management Team Management
  • Fibrose kystique Canada
    DIGITAL MARKETING PROJECT MANAGER
    January 2019 - December 2019 (11 months)
    Super 8 Ajax Toronto Canada, Ajax, ON, Canada
    Development of digital campaigns Creation of digital content: blogs, social networks, website Analysis of campaigns and social networks Coordination of teams at national level

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Education

  • Specialization
    Business School
    2017
    Spé
  • ES Baccalaureate
    Montpellier Business School
    2009
    Baccalauréat série ES

Skill set

Categories