Freelancer profile translated to English.
Back to original languageAbout Astrid
Hello,
My name is Astrid Paquet and I have 10 years of experience in marketing, having held field, operational, and more strategic positions.
I master all marketing channels and last year I resumed my studies in digital marketing with an MBA where I was able to learn and put into practice all web subjects: SEO, SEA, content, social media, growth...
I have worked for major groups such as Beiersdorf, Unilever, and L'Oreal, which has given me real project management skills. I also worked in a smaller structure where I experienced the start-up atmosphere, autonomy, and versatility. I am a true all-rounder.
I also completed a thesis on DNVBs, these digital native vertical brands, to determine if it is a fad or a lasting phenomenon. As an expert on the subject, I have many lines of thought on this matter.
My hard skills:
- Brand branding/positioning: defining brand personas, values, and missions
- Defining a brand deployment strategy: defining channels, timing, and methods
- Project management with KPI definition: from idea, to visual creation, to production, to operational implementation
- Digital knowledge and skills across the entire digital marketing and e-business spectrum
My soft skills:
- creativity
- curiosity
- very good interpersonal skills
- good communicator
French
Native or bilingual
Spanish
Conversational
English
Fluent
Remote only
Primarily works remotely
Experience
- Markwins beauty brandsMarketing ManagerFASHION AND COSMETICSMay 2017 - Today (9 years)Issy-les-Moulineaux, France-Worked on brand storytelling and client presentations-Defined the retail and e-retail deployment strategy for the brand portfolio-Implemented 360° marketing plans: trade, merchandising, digital-Brand awareness: acquisition of new wholesale and e-commerce clients-Managed field sales effectiveness: managed 5 sales representatives-Launched and managed the Amazon account and collaborated with e-retailers
- Olivier ma vitSEO Consulting MissionWINE AND SPIRITSApril 2019 - May 2019 (2 months)Paris, FranceSEO analysis project for the website https://www.oliviermavit.com/On-site, technical, and off-site analysisTools used:-Majestic-Screaming Frog- SEMrush
- domaine des 5 autelsBranding & Digital Marketing Consultant for a Cider BrandWINE AND SPIRITSMarch 2019 - December 2019 (10 months)Paris, FranceObjective of co-creating the brand and its products with a community:-Survey of needs and motivations via questionnaire-Persona definition-Brand branding-Workshop organization- Graphic design: labels with agency- Content- Community network management- Event organization- Brand partnership search
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Education
- MBA Digital Marketing and E-commerceInstitut Léonard de Vinci2019Formation sur 1 an au MBAMCI, classé N°1 des MBA E-Business au classement SMBG ▫️Gestion de projet digital ▫️E-marketing et digital advertising: Content et inbound marketing, Search, SEO, SEA, Community management -> certification Adwords, search display ▫️Smart data : Google analytics, Adwords,CRM... ▫️Mobile marketing ▫️Publication d'articles sur Wordpress ▫️Missions de conseil : Reverso Documents Comment recruter et acquérir des consommateurs sur un nouveau service? Mise en place de KPIs: Acquisition, Conversion, Engagement Rédaction d'une thèse professionnelle sur les "DNVB", ces digital native vertical brands qui bousculent nos modes de consommation: Phénomène durable ou effet feu de paille?
- Master of International Marketing and FinancePortland State University2017