About Astrid
French
Native or bilingual
English
Fluent
Spanish
Native or bilingual
Experience
- Astrid CollaborationsUGC Content CreationSeptember 2025 - Today (11 months)Paris, France• ● Creation of aesthetic and engaging UGC content for over 20 lifestyle, beauty, and hospitality brands (Kérastase, Typology, Eurostar, Deezer, Aroma-Zone…)• ● In-depth analysis of briefs and understanding of brand needs to produce content consistent with their image, tone, and digital objectives• ● Production and editing of short videos (Reels, TikTok) on CapCut, with a focus on storytelling, rhythm, and visual impact• ● Good command of social media codes (Instagram and TikTok): formats, trends, audience expectations, and content performance• ● Development of a community of 28K followers on TikTok (@leschouchouus) and collaborations with premium establishments and brands (e.g., Hendricks Hotel – New York)
- LE BON MARCHE RIVE GAUCHE, LVMHMarketing and Event Coordination –October 2023 - June 2025 (1 year and 8 months)Paris, France• ● 360° coordination of private parties, pop-ups, cocktails, dinners… (e.g.: Chanel Cocktail "L'Avant-Première", 80 guests, Revenue €20K).• ● Development of marketing plans: budget negotiation, proposal of activations according to budget (catalogs, newsletters, social media, events, private sales, pop-ups) and KPI management.• ● Analysis of reports (Monthly, Weekly) to identify our best practices.
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Education
- Grande Ecole Program + MSc inICN BUSINESS SCHOOL2025Programme Grande Ecole + MSc in