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Astrid MenutAM

Astrid Menut

HRD / Outsourced CFO / 13 years Co-founder SME

€700/day
Lyon, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Astrid

After co-founding/developing an SME for 13 years (founded 2012 > €60M turnover in 2024, 90 employees, from 'scratch' to IPO), I now offer my operational expertise (dual HR + pre-accounting skills) combined with my understanding of business management challenges to Start-ups/VSEs/SMEs.

=> I support overwhelmed managers, those experiencing rapid growth, or those lacking internal resources to structure their support functions.
I provide services on a part-time or project basis for the following areas:

- Complete HR management & mastery of payroll intricacies (Payfit);
- Pre-accounting (mastery of Pennylane) and liaison with your accountant;
- Administrative management & Process optimization.

My approach:

In VSEs/SMEs, the manager must necessarily play multiple roles.

=> I free up your time by managing these key operational tasks, with an operational, pragmatic, and results-oriented approach, so that you, the manager, can focus serenely on your zone of genius and thus on the development of your company!

From my hands-on experience, I know the complexity of daily entrepreneurial life from the inside. I support you with confidence on confidential business issues at a strategic moment for your business!

Indicative pricing, depends on the mission and duration.
  • French

    Native or bilingual

  • English

    Conversational

Can work on-site
Lyon (up to 50km)

Experience

  • AM Impulse
    Founder – AM Impulse
    June 2025 - Today (1 year)
    Lyon, France
    Operational support & Consulting - Structuring & Optimization of organizations - HR, Payroll (mastery of Payfit), Pre-accounting (mastery of Pennylane, Tiime), Administrative.

    From my hands-on experience of nearly 13 years within my own company (Kumulus Vape, S.A. co-founded in 2012 - +€60M turnover in 2024 - 90 employees), I now free up time for VSE/SME managers on key operational tasks.
    I know the complexity of daily entrepreneurship from the inside, I help you optimize / structure / simplify the back-office, with a pragmatic, human, and results-oriented approach => focus serenely on your core business and thus on the development of your business!

    Part-time or project-based intervention.

    Examples of recent missions: Setup of the Pennylane accounting software, team training, processes, takeover of 6 months of pre-accounting / Optimization of administrative and accounting organization, management recommendations.
    Pennylane Administrative Management Payfit Process Optimization VSE/SME
  • KumulusVape.fr
    Co-founder, HRD, CFO
    March 2012 - November 2024 (12 years and 8 months)
    Corbas, France
    Key player in the distribution of vaping products in France.
    Company listed on Euronext Growth. +€60M turnover in 2024 - 90 employees.

    Company creation & development, Operational structuring & management.
    Administrative and HR management & payroll management, Pre-accounting.

    I co-founded Kumulus Vape and participated in all stages of its growth, from 'scratch' to its IPO.
    Over the years, I have taken on multiple roles with strong operational involvement.

    As the company evolved, I gradually handed over these responsibilities to dedicated teams, while ensuring continuity and coherence within the organization.
    General Management Pre-accounting Rigor and Organization Administrative and HR Management Versatility and Responsiveness
  • EDDO EVENTS, Groupe WGarden
    Chef de projet événementiel
    January 2008 - February 2012 (4 years and 1 month)
    Paris, France
    - Définition du projet du client, Rencontre, Conseil
    - Conception de l'événement sur mesure selon le cahier des charges
    - Prospection, négociation et validation des partenaires
    - Contrôle du suivi administratif du projet
    - Pilotage de l’opération jusqu’à sa finalisation, Coordination et conduite des équipes
    - Accompagnement du client et de son image
    - Fidélisation du client

    Références grands comptes : Groupama, Total, EDF, Capgemini, Procter & Gamble,…
    Rigueur et organisation Relation commerciale B2B Evénementiel Polyvalence et adaptabilité

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Education

  • MBA
    ESG
    2008
    MBA
  • Master 1
    IPAG Business School
    2007
    Master 1

Certifications

  • Google AI Essentials - Artificial Intelligence
    Google AI Essentials
    2025
    Develop essential AI skills and increase your productivity.

Skill set

Categories