Freelancer profile translated to English.

Description

Specializing in digital marketing for 7 years, I work at the intersection of data, CRM, and partnerships to accelerate lead generation and improve organizational performance.

My areas of expertise:

Lead nurturing and marketing automation strategies
CRM optimization and data segmentation
Multichannel campaigns (email, SMS, WhatsApp, web notifications)
KPI analysis and performance optimization
B2B & B2C partnership management

Shaped by an entrepreneurial and associative background, I bring an impact-oriented vision, strong adaptability, and a commitment to sustainable and responsible strategies.

Languages

English
Native or bilingual
Spanish
Fluent

Workplace preferences

Can work on-site

Bordeaux (up to 50km)

KEDGE Business School
Direct Marketing, CRM & Partnerships Manager
EDUCATION AND E-LEARNING
January 2022 - Today (4 years and 6 months)
Bordeaux, France
• Deployment of multi-touch nurturing strategies and CRM segmentation optimization to accelerate lead acquisition and conversion: +15% qualified leads per year
• Design and automation of marketing workflows on Salesforce Marketing Cloud, improving engagement and conversion rates across the entire funnel
• Management of a digital partnerships portfolio (France & International) worth €330k, contributing to brand awareness and commercial pipeline generation
• Management of a database of +120,000 contacts/year through segmented multichannel campaigns (email, SMS, WhatsApp) with above-market performance: 50% open rate, 3% CTR
• Creation of value-added acquisition formats (content landing pages, guides, quizzes) to generate qualified leads and enrich the marketing funnel
• Cross-functional collaboration with sales, content, and tech teams for continuous campaign optimization and marketing-sales alignment
• Support and skill development for business teams on Marketing Cloud, from basic usage to strategic autonomy
Lead nurturing Emailing Direct Marketing Lead Generation GDPR
Complexe sportif
Co-Founder - Entrepreneurial Project
SPORTS
January 2021 - December 2021 (11 months)
Bordeaux, France
Business Plan Writing
Marketing and Sales Strategy Development
Recruitment of 8 people
Sales Strategy Marketing Strategy Recruitment Crisis Management
Groupe NVL
Marketing and Communication Officer
DIGITAL AND IT
January 2019 - July 2020 (1 year and 5 months)
Bordeaux, France
Strategy & Marketing
• Drafting and deployment of the marketing plan for IDline, Ivelem, and Expert-Com companies
• Management of strategic partnerships (Sage, Cegid, Avaya)
• Statistical analysis of sales results to guide marketing decisions
Content & Sales Support
• Production of various content: brochures, white papers, infographics, mobile catalogs, videos
• Creation of sales support materials: presentations, webinars (GoToMeeting, GoToWebinar)
• Cross-functional collaboration with sales, technical, and graphic teams
Digital Communication
• Management and animation of social networks — +67% followers on LinkedIn
• Creation and sending of weekly emails and newsletters (Sarbacane, Mailer NVL)
• Website redesign and updates — article writing and content management (WordPress)
• Internal communication
Events
• Organization of events: client mornings and the Bordeaux International Jumping
Digital Communication Community Management Partnerships