About Astrid
French
Native or bilingual
English
Fluent
Experience
- Hoteliers ImpertinentsMarketing and Communication DirectorHOSPITALITYAugust 2023 - Today (2 years and 10 months)Paris, FranceOuverture Hotels- La Conversation - 3* - Paris XVe- La Mission - 4* - Ile d’YeuDigital Strategy- newsletters- social media
- Louvre hotels group - MarketingBrand Manager Campanile and KyriadTRAVEL AND TOURISMApril 2023 - November 2023 (7 months)Paris, France- Implementation of the operational marketing plan- Management of the creative agency and project monitoring- Monitoring and implementation of the Media plan- Management of one person- Budget monitoring- Reporting of operations to the franchise network- Preferred contact for the network on marketing topics- France scope with over 700 hotels
- BrandbakerMarketing, Communication and CSR DirectorRESTAURANTS AND FOOD SERVICEApril 2021 - March 2023 (1 year and 11 months)Paris, FrancePOV: 67 sites (42 Franchises/ 25 Branches)Management of marketing and communication budgets (€700K)- Management: 5 people- Relaunch of the Fresh Burritos brand platform (Gulfstream Agency)- Deployment of the new Berliner das original brand platform (Brand Station Agency)- Offering: Management of the product offering (benchmark, pricing strategy, promotions, R&D brief, management of external chefs...)- Creation of new 100% digital customer journeys (Click & Collect, table payment, kiosk customer journeys): +5% revenue on C&C and kiosk channels- CSR Optimization: implementation of the partnership with Phenix (waste reduction -7%), new product sourcing.
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Education
- Master of ManagementIscom2012Master 2, Marque et Management de l'innovation
- Master of ManagementINSEEC2011Master management de projet et marketing interactif, web marketing