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Astrid DucheneAD

Astrid Duchene

Expert Branding, Marketing, Communication & CSR

€600/day
3 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Astrid

Experienced manager in marketing & communication (Marketing Strategy, Branding, Performance, CRM, Product Offering, Digital Journey, Customer Experience…) in the commercial catering (fast food and table service) and retail sectors.
4 major skills:
MARKETING STRATEGY
- Definition of strategy and management of marketing plans, promotions, activations, ROI, budget adherence
COMMUNICATION
- Development of online/offline communication strategies, Analytics, Campaign Management, CRM, Social Media, Influencer Marketing, Digital Presence Management
E-COMMERCE, DIGITAL INSTORE
- Integration of digital services (ordering kiosks, contactless table payment), implementation and management of e-commerce activities (delivery and Click & Collect)
MANAGEMENT
- Direct management of multi-disciplinary teams, cross-functional management, outsourced team management

I enjoy meeting new people and challenging myself on new projects, always with a smile! Let's connect!
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km), Angers (up to 10km), Nantes (up to 10km), Lyon (up to 10km), Rouen (up to 50km)

Experience

  • Hoteliers Impertinents
    Marketing and Communication Director
    HOSPITALITY
    August 2023 - Today (2 years and 10 months)
    Paris, France
    Ouverture Hotels
    - La Conversation - 3* - Paris XVe
    - La Mission - 4* - Ile d’Yeu

    Digital Strategy
    - newsletters
    - social media
  • Louvre hotels group - Marketing
    Brand Manager Campanile and Kyriad
    TRAVEL AND TOURISM
    April 2023 - November 2023 (7 months)
    Paris, France

    - Implementation of the operational marketing plan
    - Management of the creative agency and project monitoring
    - Monitoring and implementation of the Media plan
    - Management of one person
    - Budget monitoring
    - Reporting of operations to the franchise network
    - Preferred contact for the network on marketing topics
    - France scope with over 700 hotels
  • Brandbaker
    Marketing, Communication and CSR Director
    RESTAURANTS AND FOOD SERVICE
    April 2021 - March 2023 (1 year and 11 months)
    Paris, France
    POV: 67 sites (42 Franchises/ 25 Branches)
    Management of marketing and communication budgets (€700K)
    - Management: 5 people
    - Relaunch of the Fresh Burritos brand platform (Gulfstream Agency)
    - Deployment of the new Berliner das original brand platform (Brand Station Agency)
    - Offering: Management of the product offering (benchmark, pricing strategy, promotions, R&D brief, management of external chefs...)
    - Creation of new 100% digital customer journeys (Click & Collect, table payment, kiosk customer journeys): +5% revenue on C&C and kiosk channels
    - CSR Optimization: implementation of the partnership with Phenix (waste reduction -7%), new product sourcing.
    Marketing Strategy Communication Strategy Digital Marketing Strategy Offer Marketing Social Media Delivery Tenders

Reviews

5.0

Out of 2 ratings

E

Emmanuel

Louvre hotels group - Marketing

Reviewed on 11/13/2023

After only a 4-day handover, Astrid was fully up to speed and managed wonderfully despite the hotel sector being completely new to her. This great adaptability was one of her major strengths throughout the mission, regardless of the complexity of the projects. She is both operational and strategic! Beyond her professional skills and organizational abilities, which allowed her to manage a multitude of complex projects and meet deadlines, she became, in a few weeks, an integral part of the marketing team and the Louvre Hotels Group organization. In short, Astrid is a gem that we would have gladly kept with us if a long-term position had been available. I wish her many successful future missions. You can count on her for energy and hard work.
E

Emmanuel

Louvre hotels group - Marketing

Reviewed on 6/2/2023

Recommendations

FU
FU
Stéphanie MatharetSM
+1
Former user and 3 other people have recommended Astrid

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Education

  • Master of Management
    Iscom
    2012
    Master 2, Marque et Management de l'innovation
  • Master of Management
    INSEEC
    2011
    Master management de projet et marketing interactif, web marketing

Skill set (22)

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