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Astrid D.AD

Astrid D.

Supermalter

SEO SEA Consultant 🚀 10 years | Acquisition

€350/day
1 project
Lille, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Astrid

🎯 SEO & SEA expert with 10 years of experience, I support e-commerce businesses and companies in their digital growth by building tailor-made acquisition strategies, focused on performance and return on investment.

After several years in an agency as an SEO project manager and web writer, I then worked on the client side, which allows me to understand the marketing challenges from both sides of the fence: technical constraints, business objectives, budget management, and reporting to management. This dual role is now my greatest strength in supporting my clients with a 360° digital vision.

âś… Google Ads certified, I master all acquisition levers and their complementarity:

  • Technical and on-site SEO (WordPress, Prestashop, Magento, Shopify…)
  • SEA: creation, management, and optimization of Google Ads campaigns (Search, Shopping, Display, Performance Max)
  • Editorial strategies and SEO-optimized content writing to improve visibility and generate qualified traffic
  • Tracking & reporting (Google Tag Manager, GA4, Data Studio) to monitor results and adjust actions
  • Link building and off-site SEO to strengthen site authority and notoriety

I have had the opportunity to work on various projects in sectors such as automotive, industry, pet food, retail, and B2B services, which allows me to quickly adapt my methods to each market and target audience.

My goal: to help you build a solid, sustainable, and scalable digital strategy that goes beyond just "more clicks" to generate more sales, more leads, and more growth.

đź“© Let's discuss your challenges together: I'll be delighted to put my expertise to work for your performance!
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Fluent

Can work on-site
Lille (up to 10km), Annœullin (up to 15km)

Experience

  • Weldom
    Malt logoOn Malt
    SEO/SEA Traffic Manager
    E-COMMERCE
    December 2025 - March 2026 (3 months)
    Beauvais, France
    • Management and optimization of SEA campaigns
    • Advertising budget management
    • Performance analysis (CPC, ROI, conversions…)
    • Performance monitoring and reporting
    • SEO strategy management in collaboration with Adeo
  • Nippon pieces services
    Marketing Consultant
    AUTOMOBILE
    May 2025 - June 2025 (1 month)
    Lille, France
    As part of this freelance mission, I was asked to perform a complete technical SEO audit of the client's e-commerce site to identify indexing obstacles, optimize organic performance, and improve search engine visibility.
    - Technical SEO analysis of the site: structure, crawlability, technical errors
    - Performance evaluation: loading speed, Core Web Vitals, mobile compatibility
    - Page architecture diagnosis: title tags, meta descriptions, headings, internal linking, content duplication.
    - Strategic recommendations to improve SEO structure and user experience
    - Delivery of a complete report
    - Oral presentation to internal teams
    SEO Audit Core Web Vitals HTML/CSS robots.txt Streaming frog
  • SOFIDEST
    Digital Marketing Manager
    AUTOMOBILE
    January 2022 - April 2024 (2 years and 3 months)
    Fretin, France
    • Management of the entire marketing strategy with the creation of a communication plan in collaboration with the company's suppliers
    • Design of advertising and promotional campaigns: including contests, SEA campaigns (Facebook Ads and Google Ads), television, radio, etc.
    • Develop the company's content strategy: Optimization of current website content + writing blog articles to increase brand visibility
    • Management of online presence: Regular SEO audits and reports to propose optimizations to technical support, social media management (Facebook, Instagram, and Linkedin).
    • Analyze data and performance: Monthly reports to track KPIs previously identified with management.
    • Management of marketing and communication for various points of sale: execution of promotional operations, communication materials, etc.
    • Competitive and sectoral intelligence
    SEO Web Writing SEO Strategy SEA Contests Digital Communication

Reviews

5.0

Out of 1 rating

V

Victor

Responsable Médias - Weldom

Several months project

-

Reviewed on 3/31/2026

Astrid is an SEO and SEA expert. Responsive and involved, she helped us achieve what we expected during her mission. She integrated well into the team and was proactive in her area!

Recommendations

PD
GR
Jessy LenneJL
Perinne Debrabant and 2 other people have recommended Astrid

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Education

  • Bachelor's degree in Applied Foreign Languages
    Polytechnique University of Hauts-de-France
    2013
    Maitrise de l'anglais et de l'espagnol Ă  un niveau professionnel.
  • Master 1 in Languages and Intercultural Negotiations
    University of Artois
    2014
    Ce master a pour objectif de former des spécialistes du commerce international capables d'évoluer dans un contexte multiculturel.

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