Freelancer profile translated to English.
Back to original languageAbout Astrid
Need an expert in writing, popularization, and optimization of health and wellness content to reach your target audience? Look no further! 🎯
I am the chimera you need: half-scientist, half-marketer.
Able to understand your offering and objectives with unique expertise:
- Agronomist engineer specializing in nutrition-health, I have a solid scientific background to precisely understand your offering.
- Former marketing product manager for food supplements, I know your market and its current regulations perfectly.
My pen is your weapon to convince Mrs. Smith in B2C or that hard-to-convince buyer in B2B. I can transform your ideas and barbaric scientific terms into a compelling argument that will captivate your audience.
Newsletters, blog/press articles, social media posts, white papers: I am at your disposal to help you achieve your goals. Don't let your health and wellness content go unnoticed, let's discuss it!
French
Native or bilingual
English
Fluent
Spanish
Basic
Remote only
Primarily works remotely
Experience
- Skin Easy
On Malt
Copywriting for Website RedesignSeptember 2023 - October 2023 (1 month)After defining the tone and style to be used together, I rewrote the old pages of the existing website.This mission was part of a brand image overhaul. To perfectly align with this new identity, I brought more:- Humanity: the beauty of our skin is a topic that speaks to all of us,- Dynamism: to draw the reader into the brand's universe and encourage them to make a purchase,- And modernity: to adapt the discourse to the target audience.The products sold on this site are related to beauty and skin. Therefore, I felt particularly comfortable with the topics covered thanks to the knowledge acquired during my previous professional activity. - PlumaeCopywriterHEALTH AND WELLNESSOctober 2022 - Today (3 years and 10 months)Bordeaux, FranceI am creating my company to offer my writing services to health & wellness businesses!
- ACTIV'INSIDEMarketing Product ManagerHEALTH AND WELLNESSApril 2019 - September 2022 (3 years and 5 months)33750 Beychac-et-Caillau, FranceDuring these three years, I increasingly focused on operational marketing management, ultimately managing:- Creation of promotional materials- Writing and illustrating summaries of scientific studies- Writing and illustrating press articles- Scientific popularization- Supervision of satisfaction surveys
Reviews
Recommendations
AM
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Education
- Certification "Become a Web Writer", Web WritingBecome a Web Writer Training2022- Formation à la rédaction de contenus : articles de blog, newsletters, légendes de réseaux sociaux, livres blancs, contenus journalistiques - Optimisation SEO (Search Engine Optimization)
- Engineering degree, agri-food in Food & Nutrition-HealthBordeaux Sciences Agro2019Acquisition de compétences et connaissances en : - Gestion de projets - Développement de produit - Science des aliments - Marketing & Négociation (partenariat Kedge Business School)
Certifications
- Become a Web WriterBecome a Web Writer Training2022