Freelancer profile translated to English.
Back to original languageAbout Astrid
Want to boost your mobile acquisition? This way! 🚀🚀
With nearly 10 years of experience in mobile marketing, both in-house and collaborating with agencies, I have set up, analyzed, and optimized dozens of ad campaigns with small, medium, and very large budgets.
As a freelancer, I will support you in yourMobile App Growth and User Acquisition strategy:
💡Analysis of yourmobile attributionto understand and manage your costs (CPI, CPM, CPA, CPC...)
🧭 Proposal ofMedia Sources and campaigns adjusted to your objectives(Google App Campaign, Meta, Tik Tok, LinkedIn, Snapchat, Apple Search Ads, Ad Networks)
🐾Set Up, and Tracking,of your app (AppsFlyer, Adjust...) and media sources (Facebook Developer, Google) to improve campaign monitoring
🎨 Imagination, proposal, brief, andmonitoring of graphic creationfor content (videos and static images)
🎯Implementation, monitoring, analysis, and optimization of campaigns
🏅Optimization of your presence on the StoresGoogle Play and Apple Store (ASO)
👨🎓Training sessionsto teach you how to manage your campaigns in-house
-> Let's talk about it!
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Bordeaux (up to 20km)
Experience
- LikGrowth & Acquisition ManagerPRESS AND MEDIAJanuary 2020 - July 2020 (5 months)Lik, a management consulting app, was launched on the stores in October 2019.When I joined at the end of January 2020, it had only a few dozen downloads, compared to over 10,000 by the time I left in July 2020.In 5 months, I:- Audited what had been done before my arrival- Relaunched strategic marketing thinking to determine objectives and available resources- Optimized and diversified existing media campaigns- Participated in the implementation of growth hacking tools and actions- Assisted in defining Content Marketing and managed Social Media- Wrote and optimized CRM materials and content
- Lyf PayGrowth & Media ManagerTECHJanuary 2015 - January 2020 (5 years and 1 month)A payment app created in 2015. When I arrived, Lyf Pay had 0 users. By the time I left in January 2020, it had over 2.5 million downloads across France and partners such as Auchan, Carrefour, Undiz, Citadium...For the first two years, I was responsible for the website launch, Content Marketing (blog launch, newsletters, push notifications...), Social Media, and partnerships with festivals (Rock en Seine…).From May 2017 onwards, I was in charge of defining and launching the new brand platform (name change, logo change...) in collaboration with the communication agency La Chose, and I was responsible for Paid Media acquisition campaigns:- Management of Google Ads UAC campaigns- Management of AdNetwork and Social Network campaigns with the agency Addict Mobile- Coordination with Havas Media for our offline campaigns and our latest online TV campaign- Active participation in our ASO strategy, notably through the use of App AnnieTo measure all our campaigns, media source relevance, fraud, uninstalls, and user lifetime value (LTV), I participated in the implementation of the AppsFlyer tracking tool and used it daily.Finally, to not only increase the user base but also maximize ROAS, I re-adapted all campaigns to focus on conversion and launched relevant partnerships.
Reviews
Claire
Gotta Apps SAS
Reviewed on 4/3/2023
Astrid assisted us in setting up our Facebook/Instagram and Apple Search Ads acquisition campaigns for our mobile app Gotta Yoga. We are very satisfied with her work and wish to collaborate with her again for our Google Ads campaigns and for the evolution of the campaigns already created.
Pierre
Wecasa
Reviewed on 1/13/2021
Recommendations
AB
+1
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Education
- Master Grande Ecole - B2C MarketingToulouse Business School2015En parallèle de la formation Marketing B2C, j'ai participé à de nombreuses activités. J'ai entre autre été membre du Pôle Voile TBS Sailing. Responsable Sponsors et Relations entreprises pour la Course Croisière Edhec (CCE).
Certifications
- Google Ads Apps CertificationGoogle