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Astrid DelvaAD

Astrid Delva

Media Buyer - Google Ads - Meta Ads - Creative Ads

€200/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Astrid

👩‍💻 Media Buyer specialized in Google Ads & Meta Ads — Lead Gen & E-commerce

🎯 +3 years in Media Buying | +€500k budget managed (Wayfair) | +50% conversions in 30 days (tuttOrganized)
👤 +10 brands: Amazon, Wayfair, Auto1, Audible, Renova, Sonia Trembacz

📍 My mission: to free you from the mental burden of your advertising.
I'll take over your entire acquisition to generate qualified leads, sales, profitability, and give you back time to focus on what you do best, your true expertise.

👉 Do you recognize yourself in one of these situations?
• You want to test advertising but lack expertise
• Your ads don't really showcase your offers
• Your performance is stagnating and your targets remain out of reach
• You don't have time to track and optimize everything

👉 Need an expert eye quickly? I offer audits deliverable within 48 hours.

🛠 What I do for you:

Google Ads & Meta/Facebook Ads
✅ Complete audit of your advertising accounts
✅ Custom acquisition strategy according to your objectives
✅ Campaign creation & setup
✅ Creative Ads Production
✅ Tracking & conversion setup (including CAPI)
✅ Daily optimization & clear, educational reporting

Creative Ads Production:
✅ Meta Ads creative strategy
✅ Static & video ad creation
✅ Video script writing (UGC / Founder etc.)
✅ Ad video editing
✅ Creative testing

🎯 Some references: Wayfair · Renova · tuttOrganized · Amazon · Audible · Auto1 · Sonia Trembacz

💡 Why work with me?
Expertise in Google & Meta/Facebook Ads + in-house creative production, a strategic and operational approach, reactivity, clarity, and good humor guaranteed.

Shall we chat? I respond in under 30 minutes ✉️
  • French

    Native or bilingual

  • English

    Native or bilingual

  • German

    Conversational

Remote only
Primarily works remotely

Experience

  • Astrid Delva
    Media Buyer
    CONSULTING AND AUDITS
    January 2026 - Today (7 months)
    As a Media Buyer, I assist various companies in generating qualified leads and e-commerce through advertising on Google Ads & Facebook/Meta Ads.

    Campaign Management:
    Creation & setup of SEA & Social Ads campaigns (Google Ads, Insta Ads, Facebook Ads)
    Creation & setup of the tracking plan
    Daily management and optimization of Google Ads & Facebook/Instagram Ads campaigns
    Data analysis & weekly reporting

    Creative Ads Production:
    Meta Ads creative strategy
    Static & video ad creation
    Video script writing (UGC / Founder etc.)
    Ad video editing
    Creative testing

    Some Clients: Renova, Sonia Trembacz, tuttOrganized, Declutterin Berlin
    Google Ads Audit google ads expert Google Ads Campaign Google Ads Lead Generation Instagram Advertising
  • Wayfair
    Media Buyer
    E-COMMERCE
    November 2024 - February 2025 (3 months)
    Berlin, Germany
    Social Paid Ads (Google Ads & Meta Ads):
    • Development of 2 TV commercials and over 10 paid ads on Google and Meta (Facebook & Instagram Ads)
    • Creation of over 5 promotional landing pages per day by leveraging Google, Meta, Pinterest, and Amazon trend analysis
    • Implementation of A/B tests on email campaigns and push notifications; analysis of open rates, CTR, and conversion metrics to optimize engagement strategies
    • Partnership with the creative team to implement impactful visuals showcasing the best-performing products

    SEO & Content Strategy:
    • Integration of SEO strategies into landing pages to boost product engagement and conversions
    • Weekly competitive intelligence on interior design and furniture trends via Google Ads, Meta, Pinterest, TikTok, and Amazon Trends to refine the product strategy

    Product Offer Management & Merchandising:
    • Selection and curation of over 60 high-performing products across 12 home categories, optimizing brand storytelling and conversion rates
    • Management of over 20 key suppliers and sourcing of exclusive assortments
    • Use of Jira and Miro for developing merchandising plans
    • Tracking of sales trends, margins, and KPIs via Looker Studio and Tableau

    Email Marketing & Loyalty:
    • Collaboration with the Email Marketing team to design weekly loyalty program newsletters
    • Targeting over 2,000 customers with personalized recommendations based on category analysis
    Google Ads Campaign Meta Ads E-commerce Strategy Google Ads Campaign Management Traffic Manager
  • Auto1
    Junior Business Development Manager
    AUTOMOBILE
    May 2024 - October 2024 (5 months)
    Berlin, Germany
    Customer Experience & NPS:
    • Weekly NPS tracking (average 75) and analysis of customer feedback via post-purchase surveys
    • Optimization of the digital customer experience: online purchase process, delivery conditions, and post-delivery tracking to improve loyalty

    Logistics Operations & Suppliers:
    • Management of supplier negotiations across 9 European markets
    • Resolution of fleet issues with key partners, reducing the defective truck rate to < 5% and ensuring profitable operations

    Tools & Reporting:
    • Design of monthly dashboards in Tableau and Excel for tracking supplier performance, truck availability, and issue resolution indicators
    • Implementation of a WhatsApp system based on QR codes for real-time feedback collection (drivers and customers), reducing resolution time to 24 hours

    Training & Documentation:
    • Supervision of training for over 500 delivery employees with a 90-100% completion rate
    • Update of commercial and regulatory documentation for the 9 international markets
    E-commerce Strategy Supplier Relationship Management E-commerce Tracking Digital Communication Advertising Campaign Management

Recommendations

Enzo T.ET
Marlyse MirelesMM
Jonathan MoletJM
+9
Enzo T. and 11 other people have recommended Astrid

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Education

  • Master in International Sales
    ESCP Business School
    2023
    Master
  • Exchange Semester
    ESCP Business School
    2022
    Semestre d'échange

Skill set

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