About Astrid
French
Native or bilingual
English
Native or bilingual
German
Conversational
Experience
- Astrid DelvaMedia BuyerCONSULTING AND AUDITSJanuary 2026 - Today (7 months)As a Media Buyer, I assist various companies in generating qualified leads and e-commerce through advertising on Google Ads & Facebook/Meta Ads.Campaign Management:Creation & setup of SEA & Social Ads campaigns (Google Ads, Insta Ads, Facebook Ads)Creation & setup of the tracking planDaily management and optimization of Google Ads & Facebook/Instagram Ads campaignsData analysis & weekly reportingCreative Ads Production:Meta Ads creative strategyStatic & video ad creationVideo script writing (UGC / Founder etc.)Ad video editingCreative testingSome Clients: Renova, Sonia Trembacz, tuttOrganized, Declutterin Berlin
- WayfairMedia BuyerE-COMMERCENovember 2024 - February 2025 (3 months)Berlin, GermanySocial Paid Ads (Google Ads & Meta Ads):
- Development of 2 TV commercials and over 10 paid ads on Google and Meta (Facebook & Instagram Ads)
- Creation of over 5 promotional landing pages per day by leveraging Google, Meta, Pinterest, and Amazon trend analysis
- Implementation of A/B tests on email campaigns and push notifications; analysis of open rates, CTR, and conversion metrics to optimize engagement strategies
- Partnership with the creative team to implement impactful visuals showcasing the best-performing products
SEO & Content Strategy:- Integration of SEO strategies into landing pages to boost product engagement and conversions
- Weekly competitive intelligence on interior design and furniture trends via Google Ads, Meta, Pinterest, TikTok, and Amazon Trends to refine the product strategy
Product Offer Management & Merchandising:- Selection and curation of over 60 high-performing products across 12 home categories, optimizing brand storytelling and conversion rates
- Management of over 20 key suppliers and sourcing of exclusive assortments
- Use of Jira and Miro for developing merchandising plans
- Tracking of sales trends, margins, and KPIs via Looker Studio and Tableau
Email Marketing & Loyalty:- Collaboration with the Email Marketing team to design weekly loyalty program newsletters
- Targeting over 2,000 customers with personalized recommendations based on category analysis
- Auto1Junior Business Development ManagerAUTOMOBILEMay 2024 - October 2024 (5 months)Berlin, GermanyCustomer Experience & NPS:
- Weekly NPS tracking (average 75) and analysis of customer feedback via post-purchase surveys
- Optimization of the digital customer experience: online purchase process, delivery conditions, and post-delivery tracking to improve loyalty
Logistics Operations & Suppliers:- Management of supplier negotiations across 9 European markets
- Resolution of fleet issues with key partners, reducing the defective truck rate to < 5% and ensuring profitable operations
Tools & Reporting:- Design of monthly dashboards in Tableau and Excel for tracking supplier performance, truck availability, and issue resolution indicators
- Implementation of a WhatsApp system based on QR codes for real-time feedback collection (drivers and customers), reducing resolution time to 24 hours
Training & Documentation:- Supervision of training for over 500 delivery employees with a 90-100% completion rate
- Update of commercial and regulatory documentation for the 9 international markets
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Education
- Master in International SalesESCP Business School2023Master
- Exchange SemesterESCP Business School2022Semestre d'échange