Freelancer profile translated to English.
Back to original languageAbout Astrid
Senior Product Designer with 16 years of experience, I design digital products by seeking the right balance between user needs and business objectives.
I support startups, scale-ups, and large corporations on high-traffic products, often e-commerce, with particular attention to clarity of user journeys, conversion, and interface consistency.
What I love about my job: understanding quickly, structuring, simplifying. Bringing clarity. Creating useful, consistent experiences aligned with brand identity.
I work closely with product and tech teams, I help to streamline communication, and I implement solid foundations (Design System, Design Ops) to gain efficiency in the long term.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- Maisons du MondeLead UI / Product DesignerE-COMMERCEOctober 2021 - Today (4 years and 8 months)Paris, FranceE-commerce · Mass Retail• Lead UI Designer within the UX/UI team for a high-traffic e-commerce website• Creation and deployment of a Design System at the group level• Redesign of key pages: Home Page, Product Page, Cart journey• Continuous optimization of journeys with a focus on clarity, UI consistency, and conversion (CRO)• Close collaboration with Product, UX, and Tech teams• Structuring practices: Design Ops, workflows, Sketch → Figma migration
- ClarinsProduct / UI DesignerFASHION AND COSMETICSJune 2020 - December 2020 (6 months)Neuilly-sur-Seine, FranceCosmetics · International• Redesign of the e-commerce product page for an international context• Creation of a consistent experience between branding, UX, and performance• Adaptation of journeys to multi-market challenges (Europe / Asia / Pacific)• Close collaboration with product and technical teams• Prototyping and responsive design
- AXA SAUX DesignerBANKING AND INSURANCEDecember 2019 - June 2020 (7 months)Nanterre, FranceFinancial Services · Insurance• Design and optimization of digital journeys with high business stakes• Work on interfaces focused on clarity, user understanding, and trust• UX workshops: scoping, wireframes, prototyping• Close collaboration with Product, Business, and Tech teams• Consideration of regulatory and technical constraints
Recommendations
AA
+2
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Education
- Scrum Product Owner - Scrum Institute CertificationScrum Institute2018Scrum Product Owner - Certification Scrum Institute
- Website ErgonomicsPyramyd2017Ergonomie de sites