Freelancer profile translated to English.
Back to original languageAbout Astrid
Passionate about event management for over fifteen years, I design and orchestrate tailor-made experiences, from the initial concept to the big day.
My playground: luxury events, large-scale productions, and meticulous attention to detail. I have led major productions — advertising shoots for major brands, events with up to 1,200 guests, high-end weddings, and prestige evenings — always in contexts where creativity must be combined with impeccable execution.
Among my proudest achievements: directing the project management of the Vogue Ball of Arabia 2024 in Dubai, as well as events for Level – Toni Breiss in Cairo, Monaco, and Dubai.
My expertise lies in transforming an idea into reality: managing teams of creatives and suppliers, handling budgets and tenders, negotiating contracts, and ensuring smooth coordination, under pressure, with a smile.
What sets me apart: a dual creative and operational background, a true understanding of multicultural situations, and the emotional intelligence that makes an event leave a lasting impression.
Let's talk about your next project.
French
Native or bilingual
English
Native or bilingual
Arabic
Native or bilingual
Spanish
Basic
Can work on-site
Paris (up to 20km), Chatou (up to 50km)
Experience
- ESCP MoonRayEvents Solutions Consultant / Executive Masters in International BusinessE-COMMERCEJanuary 2024 - Today (2 years and 6 months)Paris, France• Conducting comprehensive market research and feasibility studies to assessthe viability of a Middle Eastern company expanding into the French market.• Analyzing cultural acceptance, market demand, and the competitive landscapeto provide strategic recommendations for market entry.• Investigating and reporting on local hiring laws, taxation policies, andfinancial feasibility to create a detailed operational framework.• Preparing a business plan for a jewelry designer, focusing on strategies forsuccessful market penetration in France.• Researching for and writing a from Developing Markets to Triad Markets inInternational Business (EMIB) Master's Thesis.
- Level - Toni BreissOperations Senior Manager & VIP Client ManagerLUXURY GOODSJanuary 2023 - January 2024 (1 year)Paris, France• Managed a team of designers for creation and conceptualization.• Processed CFTs (call for tenders).• Directed a pool of suppliers: Bills of Quantities (BOQs), Budgeting.• Negotiated contracts: to ensure cost-effective event execution.• Ensured seamless execution of luxury events (critical for the brand positioning of Level Toni Breiss).• Key Account Manager for VIP Clients & Customer Brands, Ex: VOGUE, Joy Awards, JOVADI.• Executed END TO END project management.• Handled luxury events for 1200 guests in Cairo, 700 guests in Monaco, 300guests in Dubai for Vogue Arabia, meeting KPIs.
- MOONRAY creationsFounder & General ManagerE-COMMERCEJanuary 2018 - January 2022 (4 years)Beirut, LebanonOnline customized Jewelry and Accessories Established supply chain and production processes, improving operational• Established supply chain and production processes, improving operationalefficiency by 20%• Marketed the brand online• Designed several platforms for semi industrial customization• Budgeting and pricing• Art Director and conceptual jewelry designer
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Education
- EMIB Executive Masters inESCP Business School2026EMIB Executive Masters in
- ESCP Strategic Project Management Executive LearningESCP2024ESCP Strategic Project Management Executive Learning