Freelancer profile translated to English.
Back to original languageAbout Astrid
For everyone who wants more capacity in PR, Marketing & UX, I offer the decisive "Kapaplus".
Whether as an extended workbench for your team or management support – I am the Kapaplus by your side. And your all-rounder.
About me:
As a generalist at heart, I have worked in both large corporations and medium-sized companies during my professional career and have gained experience in various business areas. After already working part-time on a self-employed basis, I finally founded Kapa+ and offer support for companies, agencies, and startups.
My career path led me from product management to market and competitor analysis, then on to marketing and corporate communications.
As a project manager for process digitization and business development, I was able to gain valuable experience in managing multicultural teams. Further training as a moderator and a certified Scrum Master enabled me to professionally support change and development processes.
In addition, I offer experience in dealing with executive boards, politicians, and celebrities.
In my free time, I am involved in the Förderkreis krebskranke Kinder e.V. Stuttgart (Support Circle for Children with Cancer).
I look forward to getting to know you!
German
Native or bilingual
Can work on-site
Pforzheim (up to 50km), Stuttgart (up to 100km), Frankfurt am Main (up to 100km), Freiburg im Breisgau (up to 100km), München (up to 100km)
Experience
- Kapa+OwnerCONSULTING AND AUDITSFebruary 2020 - Today (6 years and 4 months)Pforzheim, GermanyServices:• strategic marketing, market and target group analyses, research• Brand Management• Content Strategy• Print/Web Copywriting• PR/Press Relations• Corporate Communications• Increasing conversion through eye-tracking analyses (AI-supported)• Holistic support for market launches and start-ups• Project management/assistanceSelf-employed with Kapa+ since 2020, projects:- Support for the market launch of ROVER e-bikes (creation of positioning and brand guide, photo guideline, website texts, press release)- Press release for Grundsteuer.de - creation/distribution/reporting- Support for the market launch & press contact for Jeep e-bikes- Improvement of conversion for print and online ads as well as advertorials for Jeep e-bikes- Support of a transformation process in training for the Bosch Thermotechnology business unit- Development of a brand and content strategy for further e-bikes and e-scooters from well-known automotive manufacturers as part of the market launch- Support for the market launch & press relations for PocDoc and PocDoc PET CONNECT- Support in building the websites for ebike-shop.de and XSPIRITS.de- Content strategy and setup of social media presence for a cosmetics consultant- Project support at a management consultancy (focus on sales)- Development of a corporate presentation for Elektro Mobile Deutschland GmbH- PR project with press event for Karcher AG
- Communication ConsultantsSenior ConsultantPRESS AND MEDIAApril 2022 - Today (4 years and 2 months)Stuttgart, Germany
- BEV GmbHGK Expansion, Communication & MarketingENERGY AND UTILITIESJanuary 2017 - January 2020 (3 years and 1 month)
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Education
- Business Administration DiplomaHochschule Gießen2003Studiengang Wirtschaft mit den Schwerpunkten Marketing & Wirtschaftsrecht
Certifications
- Scrum Masterscrum.org2020